Position Summary

The Senior Executive – Sell-Out Analyst plays a critical role in driving business performance by analyzing sales data, identifying trends, and providing actionable insights to support decision-making. This position is responsible for monitoring product sell-out performance across various channels, evaluating the effectiveness of promotions, and supporting sales and marketing teams with data-driven recommendations.

The role requires strong analytical skills, attention to detail, and a deep understanding of market dynamics to enhance sales strategies and achieve business objectives. The ideal candidate is proactive, results-oriented, and capable of collaborating with cross-functional teams to optimize retail performance and ensure accurate and timely reporting.

Role and Responsibilities

Analyze sell-out data to track product performance, identify trends, and provide actionable insights.Prepare detailed reports on sales performance and retailer performance.Conduct gap analysis to compare sell-out against targets and suggest improvements.Monitor key performance indicators (KPIs) for retail partners and products across regions.Track promotional campaign performance and assess return on investment (ROI).Identify underperforming areas and recommend strategic actions to improve sales.Assist in demand forecasting and planning based on historical sales data and market trends.Support sales and marketing teams with data-driven recommendations for future campaigns.Work closely with internal teams, including sales, marketing, and supply chain, to align strategies with sell-out performance.Liaise with retail partners to collect accurate sell-out data and ensure timely reporting.Analyze competitor performance and market dynamics to identify opportunities for improvement.Provide insights into consumer behaviour and preferences based on sales data.Develop tools, dashboards, and processes to improve the efficiency of data analysis and reporting.Ensure data accuracy and integrity in all reporting systems.

#LI-SME #LI-MidSenior

Skills and Qualifications

Bachelor’s degree in Business, Data Analytics, Statistics, Marketing, or a related field.At least 3 years of experience in sales analysis, retail analytics, or a similar role.Experience working with FMCG or consumer electronics industries is an advantage.Proficiency in Microsoft Excel (advanced level) and PowerPointFamiliarity with ERP or sales data systems is a plus.Strong ability to interpret complex data and translate it into actionable insights.Attention to detail and accuracy in reporting and analysis.Excellent communication skills to present findings to stakeholders.Strong interpersonal skills to work effectively with cross-functional teams and external partners.Results-driven, self-motivated, and able to work under tight deadlines.Strong organizational and time management skills to handle multiple priorities.Understanding of market dynamics, retail operations, and sales strategies.

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