SEM Specialist
Publicis Groupe
**Company description**
Saatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behavior and drive success for clients. S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Buckley's, and Children's Advil, as well as several under the Mondelez banner (Crispers, Oreo, and Chips Ahoy just to name a few). We’re an award winning agency in both creativity and effectiveness, so it’s really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.
**Responsibilities**
+ Assisting the manger with day-to-day supervision of client paid search and analytics programs
+ including strategic approach, recommendations and performance.
+ Provide strategic direction on specific initiatives, identifying key messages or value propositions and
+ the best means to communicate them.
+ Conduct keyword research, build keyword lists, and analyze search volume and competition to
+ provide campaign recommendations.
+ Manage and optimize paid search campaigns, including bid optimization, landing page optimization,
+ analyzing search query reports, and creating ad copy.
+ Analyze effectiveness of a/b testing and ad copy variation testing to inform copywriting and landing
+ page strategies.
+ Create paid search reports, analyzing campaign performance along with optimization
+ recommendations for continuous improvement.
+ Stay up to date on emerging trends.
+ Assist in recommending and executing strategies in support of client goals.
+ Interface and present to clients on a regular basis.
+ Utilize SEM tools such as Google Ads, Search Ads 360, Google Analytics and Bing Ads.
**Qualifications**
+ Minimum 1+ years Paid Search experience, preferably in an agency environment.
+ Strong technical SEM background & proven track record in paid search engine optimization.
+ Strong presentation skills, including the ability to communicate complex data in simple terms.
+ Strong project management skills - ability to independently complete assigned tasks successfully and
+ on-time.
+ Highly organized with a keen attention to detail.
**Additional information**
Saatchi is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.
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