Dropbox is a Virtual First company. For this role, we are currently only authorized to hire candidates from the following provinces: Alberta, British Columbia, Ontario, and Saskatchewan. Company Description Dropbox is a special place where we are all seeking to fulfill our mission to design a more enlightened way of working. We’re looking for innovative talent to join us on our journey. The words shared by our founders at the start of Dropbox still ring true today. Wouldn’t it be great if our working environment—and the tools we use—were designed with people’s actual needs in mind? Imagine if every minute at work were well spent—if we could focus and spend our time on the things that matter. This is possible, and Dropbox is connecting the dots. The nearly 3,000 Dropboxers around the world have helped make Dropbox a living workspace - the place where people come together and their ideas come to life. Our 700+ million global users have been some of our best salespeople, and they have helped us acquire customers with incredible efficiency. As a result, we reached a billion dollar revenue run rate faster than any software-as-a-service company in history. Dropbox is making the dream of a fulfilling and seamless work life a reality. We hope you’ll join us on the journey. Team Description Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering. Role Description At Dropbox, we’ve built a legacy of trust with millions of customers worldwide, delivering secure, reliable syncing and collaboration tools. With over 700 million users in 180 countries, we’re on a mission to design a more enlightened way of working. From Dropbox to DocSend, and now with AI-powered tools like Dash for Business, we’re empowering teams to streamline workflows, stay focused, and save time.   Dash for Business is our newest AI-powered universal search tool, enabling teams to effortlessly search, organize, share, and protect content across their apps—all from one place. It’s built to enhance collaboration, boost efficiency, and deliver top-tier content security for businesses . As we unite our suite of products, we’re driving innovation to help busy professionals focus on what matters most.   The SEM Specialist, Dash is a key role within Dropbox’s Performance Marketing team. You are responsible for driving SEM planning, execution, and ongoing performance for Dash, DocSend, and other standalone products. You’ll have the unique opportunity to build the SEM strategy for Dash from the ground up, while collaborating with internal teams and agency partners to achieve impactful results. You will help set a strong foundation for Dropbox’s next chapter, while also supplementing it’s core business during a pivotal growth phase.   This role requires strategic planning, sharp analytical skills, and a hands-on approach to campaign management. You’ll provide actionable insights to inform Go-to-Market strategies. You are agile in analyzing and recommending performance optimizations and opportunities to help Dropbox grow. This is your opportunity to make a meaningful impact with exposure to senior leadership while working in a collaborative, innovation-focused environment. Responsibilities Drive planning and campaign execution for Dash and Standalones through diligent keyword and industry research, making data informed decisions across SEM campaign typesCollaborate with the Media Strategy team to implement SEM best practices for ad copy, extensions, and landing page designPartner with our ad agency to review execution and performance, ensuring budget pacing aligns with monthly and quarterly goalsOwn weekly, monthly, and quarterly reporting, including performance and experiment recaps, while quickly identifying and diagnosing fluctuations in performanceRun regular analyses to uncover deeper insights, identify trends, and proactively recommend opportunities to improve performanceStay up to date on industry developments and engine partner updates, leveraging Betas and recommending tests to drive innovation and maximize impact Requirements 5+ years of proven experience managing and scaling SEM campaigns with a focus on ROI, growth, and operational efficiencyLead generation campaign management and/or B2B experienceExcellent collaboration skills to work across internal teams and manage external agency partnerships in a remote settingStrong analytical mindset with the ability to dive deep into data and extract actionable insightsAbility to work in a team environment, as well as independentlyHighly organized and extremely detail oriented. Proven track record in successfully managing multiple projects at a given time Preferred Qualifications BA/BS degreeGo-to-market experience for a new product categoryExperience working with disparate data sources with ability to tie them together cohesively for end to end reportingExperience in SaaS or AI-powered products is a plus CompensationCanada Pay Range$103,300—$139,700 CAD The range listed above is the expected annual salary/OTE for this role, subject to change. Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs). Benefits Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to: Competitive medical, dental and vision coverage* Retirement savings through a defined contribution pension or savings plan** Flexible PTO/Paid Time Off policy in addition to statutory holidays, allowing you time to unplug, unwind, and refresh Income Protection Plans: Life and disability insurance* Business Travel Protection: Travel medical and accident insurance* Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food & groceries, and much more Parental benefits including: Parental Leave, Fertility Benefits, Adoptions and Surrogacy support, and Lactation support Mental health and wellness benefits Additional benefits details are available upon request. *Where group plans are not available, allowances may be provided **Benefit, amount, and type are dependent on geographical location, based upon applicable law or company policy   Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, enABLE, TODOS (Latinx), Pridebox (LGBTQ), Vets at Dropbox, and Women at Dropbox.