At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

Responsible for strategizing, planning, and executing effective brand marketing initiatives that drive brand awareness, consideration, and top-of-mind (TOM) recall. This role supports the development of seasonal campaigns, oversees TV commercials (TVCs) and brand activations & initiatives projects, and works collaboratively across teams to amplify the brand’s presence. The ideal candidate has a strong background in brand management, an eye for creativity, and the ability to adapt in a fast-paced environment.

1. Seasonal Branding Campaigns 
• Develop and execute seasonal branding campaigns in alignment with the brand strategy, ensuring campaigns are innovative, on-brand, and achieve key objectives. 
• Collaborate with cross-functional teams to ensure the timely rollout of campaigns across all channels. 
• Analyze campaign performance and provide recommendations for improvement based on key metrics. 

 
2. TVC Project Management 
• Oversee the end-to-end development of TVC projects, from brief to execution. 
• Manage production timelines, budget, and agency partnerships to deliver high-quality creative assets that enhance brand perception. 
• Ensure all TVCs align with brand guidelines and resonate with target audiences. 

 
3. Brand Initiatives and Activations 
• Plan and implement brand initiatives and activations that drive engagement, increase visibility, and foster brand loyalty. 
• Identify opportunities to strengthen brand positioning through innovative activations, partnerships, and collaborations. 
• Coordinate on-ground brand events, digital brand activations, and social media extensions to create holistic brand experiences. 

 
4. Top-of-Mind Awareness (TOM) 
• Assist to drive TOM awareness strategies and strengthen the brand’s position in a competitive market. 
• Monitor competitor activities and industry trends to ensure brand activities remain relevant and forward-thinking. 
• Regularly report on TOM metrics and brand health to inform future strategies. 

 
5. Stakeholder Collaboration and Coordination 
•Work closely with internal teams, including creative, PR, digital, and media, to align on brand messaging and maintain consistency across channels. 
• Liaise with external partners, agencies, and vendors to ensure timely delivery of high-quality work. 
• Coordinate with research teams to gather insights that inform and refine brand strategies. 

 
6. Performs other responsibilities and duties periodically assigned by supervisor in order to meet operational and/or other requirements 

 

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.