If you have what it takes to become part of the Vistra family and would like to start a promising career with a global leader, take a look at the exciting employment opportunities that are currently available and apply online. **Job Summary** As a TXU Energy Senior Analyst, Digital Communications, you’ll directly impact and shape the experiences our customers have with our digital communications. You will create robust reporting dashboards that effectively communicate the story of our campaign performance. Your technical expertise will be essential in building and maintaining HTML/CSS email templates, as well as executing digital communication campaigns across various channels including email, SMS, and push notifications. This is an opportunity to join a growing, fast-paced, customer-centric digital marketing team at a market-leading retail electricity provider. You’re ideal for this role if you are highly motivated, collaborative, analytically driven, sales-oriented, and a problem solver. Must be passionate about planning, managing, executing, and evaluating the results of digital communications campaigns. **Job Description** **A Day in The Life Of A Senior Analyst, Digital Communications:** + Implement new initiatives as well as execute ongoing digital communication campaigns, automations, and journeys via email, SMS and push notifications. + Collect, analyze, and interpret large data sets to connect valuable insights between communication campaign performance and enterprise data. + Create robust reporting dashboards that meaningfully showcase campaign performance, insights and potential optimizations. + Build and maintain HTML/CSS email templates for use across consumer segments and campaigns. + Participate in daily/weekly agile meetings as an advocate to drive our technology efforts to completion. + Serve as the technical subject matter expert for our digital communication Martech stack and work with other stakeholders to continually evaluate and improve our communication platforms. **What Requirements You Will Need:** + 4+ years of work experience in a marketing, business, or technology function with a focus on consumer communication. + Must have multi-year experience and proficiency with digital communication and marketing automation technologies such as Salesforce Marketing Cloud (SFMC), SendGrid, Marketing Cloud Personalization, Data Cloud (or equivalent CDP technology). + SFMC Email Specialist and/or SFMC Admin Certifications are a plus. + Experience and proficiency in extracting and analyzing large data sets using tools such as MS Excel, SQL, SAS, Python, or other data analysis tools. + Experience and proficiency with visualization tools (Tableau, Power BI, etc.). + Working knowledge of programming languages such as HTML, CSS, and AMPscript. + Must be self-motivated, detail-oriented and possess the ability to follow through on assignments and produce quality work under deadline pressure, with little oversight. + Knowledge and experience with project coordination/management methods are a plus. + Experience gained through college degree programs and/or certifications is applicable to the above requirements **What Business Results You Will Drive:** + Generate business growth through strategic digital communication campaigns targeted to both prospects and current customers. Metrics: conversion, loss rates, etc. + Create digital communication campaigns and optimize throughout the year to meet communication performance goals related to open rates and interaction metrics. **Job Family** Marketing **Company** TXU Retail Services Company **Locations** Irving, Texas Texas **_We are a company of people committed to: Exceeding Customer Expectations, Great People, Teamwork, Competitive Spirit and Effective Communication. If this describes you, then apply today!_** **_If you currently work for Vistra or its subsidiaries, please apply via the internal career site._** **It is the policy of the Company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetic information, military service, protected veteran status, or any other consideration protected by federal, state or local laws.** **If you are an individual with a disability and need assistance submitting an application or would like to request an accommodation, please email us** **at assistance@vistraenergy.com to** **make a request.** Vistra (NYSE: VST) is a leading Fortune 500 integrated retail electricity and power generation company based in Irving, Texas, that provides essential power resources to customers, businesses, and communities from California to Maine. Vistra is the largest competitive power generator in the U.S., with a capacity of approximately 41,000 megawatts, or enough to power 20 million homes, operating in all of the major competitive wholesale markets in the country. Vistra is a leader in the energy transformation and expansion with an unyielding focus on reliability, affordability, and sustainability, powered by a diverse portfolio that includes natural gas, nuclear, coal, solar, and battery energy storage facilities. The company continues to grow its zero-carbon resources, operating the second-largest fleet of competitive nuclear power plants in the country, substantial battery energy storage capacity, and a growing number of solar facilities. Vistra is one of the largest competitive electricity providers in the country and takes an innovative, customer-centric approach to retail, offering solutions to meet customers’ needs, including more than 50 renewable energy plans. Through its family of retail brands, Vistra serves approximately 5 million residential, commercial, and industrial retail customers. As a leader in the responsible transformation of the country’s energy supply, Vistra has made significant progress towards its 2030 and 2050 targets. The company has committed to a 60% reduction of Scope 1 and 2 greenhouse gas emissions by 2030, as compared to our 2010 baseline, and net-zero carbon emissions by 2050, assuming necessary technological advancements and public policy incentives are achieved. Learn more about our environmental, social, and governance efforts and read the company’s sustainability report at https://vistracorp.com/sustainability/ . Vistra’s hardworking team is committed to its purpose, “lighting up lives, powering a better way forward” and is guided by four core principles: we do business the right way, we work as a team, we compete to win, and we care about our stakeholders, including our customers, our communities where we work and live, our employees, and our investors. Learn more about how Vistra is powering a better way forward at vistracorp.com (https://c212.net/c/link/?t=0&l=en&o=3967404-1&h=3533293724&u=https%3A%2F%2Fwww.vistracorp.com%2F&a=https%3A%2F%2Fwww.vistracorp.com) . Come join us and be part of something special! Click here to learn more about Vistra. _It is the policy of the Company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetic information, military service, protected veteran status, or any other consideration protected by federal, state or local laws._ If you are an individual with a disability and need assistance submitting an application or would like to request an accommodation, please email us at assistance@vistraenergy.com to make a request.