Location:
Radnor, PA (Airgas HO) - ManagementHow will you CONTRIBUTE and GROW?Senior Analyst, eCommerce Search- Work Location - Radnor, Pennsylvania
- Hybrid - Remote//In-Person
- Business Casual Work Attire
How will you CONTRIBUTE and GROW?
The Senior Analyst, eCommerce Search will help the team maximize the online 'search experience' for our digital properties. This position leverages search optimization techniques and technology, and applies to each of Airgas existing search environments. Reporting to the Manager, eCommerce Search, this position will collaborate with internal business partners wanting to maximize the search experience for each of their customer segments by monitoring, reporting and analyzing search activity that helps guide the team to make enhancements that continue to deliver a satisfying search experience to our customers as their expectations change over time.
In particular, you will:
- Serve as the subject matter expert of our search toolsets and continuously identify opportunities for improvements to our search tools and algorithms used
- Support the development and implementation of our search roadmap
- Help define development requirements to support the enhancement of the shopping experience working with Digital Product Management & Development teams
- Continuously monitor search platform (Solr/FindTuner) roadmap/new features and champion the usage of new functionalities/techniques that will improve search performance and effectiveness
- Leverage research, including but not limited to voice of customer research, to identify key search experience opportunities
- Collaborate with Merchandising and UX designers to:- Devise, document and test new or revised search strategies to support individual category and/or customer segment needs
- Create and execute onsite search merchandising activities that can be shared across multiple products/categories
- Position products and promotions that are relevant to the customer and that ultimately drive both wallet share expansion and net new revenue growth via onsite search
- Understand, analyze and optimize customer journey conversion paths (look to buy vs. look to cart vs. cart to buy)
- Create and modify dynamic search-related landing pages to support an improved onsite experience
- Investigate user search queries and behavior, analyze win and loss patterns
- Monitor all facets of onsite search related activity (triggers, rules, biases, etc), analyze individual effectiveness, and recommend rules, facet management, thesaurus entries, redirects and more to improve relevance and ranking
- Maintain a "cross platform" approach in identifying, assessing, and executing any search optimization / tuning opportunity
- Partner with the Merchandising and Analytics team to design and build search metrics / scorecard which provides visibility to the overall "health" of search
- Work closely with multiple teams (SEM, Email, Product Merchandising, Personalization) to develop, implement and evolve onsite search & merchandising processes that can be scaled to meet customer demands
- Collaborate with data analysts, developers and others in a cross-functional team to resolve problems
- Partner with IT/Dev team members to ensure high performing, high availability search environment
JOB SUMMARY:
We are seeking an experienced and analytical eCommerce Search Analyst to join our team. The successful candidate will be responsible for analyzing and optimizing the search functionality on our e-commerce platform, ensuring an effective and seamless shopping experience for our customers. This role requires strong analytical skills, technical proficiency, and a deep understanding of e-commerce business, search trends and best practices.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Analyze eCommerce search customer journey to identify patterns, trends, and areas for improvement
Monitor and report on key search metrics, including but not limited to search volume, click-through rates, no search results, conversion rates, bounce rates, average time spent on each search, percentage of searches that result in a purchase, average order value, customer retention rate, shopping cart abandonment rate, and customer lifetime value
Collaborate with cross-functional teams, such as customer analytics, digital merchandising and IT.
Conduct A/B testing and experiments to evaluate the effectiveness of search optimizations.
Stay up-to-date with industry best practices and emerging trends in eCommerce search.
________________________Are you a MATCH?Required Education:
Bachelor's degree in Data Science, Statistics, or a related field
Required Length & Type of Experience:
Minimum of 3-4 years of experience in eCommerce and online business analytics
Knowledge, Skills & Abilities:
Technical Skills:
Proficient in Microsoft Excel, SQL, Python, Pandas, Matplotlib, NumPy, Javascript and HTML
Experience with various data collection methods, data cleansing, and data wrangling
Knowledge of eCommerce platforms and search technologies is a plus
Analytical and Problem-Solving Skills:
Strong analytical and problem-solving skills
Ability to translate data into actionable insights
Communication and Collaboration:
Excellent written and verbal communication skills
Ability to present findings and recommendations to stakeholders
Ability to work collaboratively with cross-functional teams
Other Qualifications:
Attention to detail for accuracy in data analysis and reporting
Adaptability to changes in the e-commerce landscape and new technologies
Understanding of eCommerce search trends and best practices
Relevant certifications in data analysis, web analytics, or eCommerce platforms (preferred but not required)
PHYSICAL DEMANDS: the physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Able to talk, hear, and walk sit: use hands to finger, handle or feel objects, tools, or controls; reach with hands and arms; stoop, kneel or crouch.
Specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception and ability to focus objects required.
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Your differences enhance our performance
At Airgas, we are committed to building a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.
We welcome and consider applications from all qualified applicants, regardless of their race, gender, sexual orientation, religion, disability or any other protected characteristic. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.
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Equal Employment Opportunity Information
We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.
Please click here to view the EEO Know Your Rights poster and here to view the Pay Transparency Nondiscrimination poster. Airgas, an Air Liquide Company invites any applicant and/or employee to review the Company’s written Affirmative Action Plan or Policy Statement. This plan or policy statement is available for inspection upon request.
Airgas, an Air Liquide Company and its group of companies does not discriminate against qualified applicants with disabilities and is committed to providing reasonable accommodations to the known disabilities of such individuals so as to ensure equal access to benefits and privileges of employment. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact us by email at us-accommodationrequest@airgas.com.
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