**Company description** At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible. As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven. **Curious** - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes. **Open** - We value diverse perspectives and new ways of working. **Driven** - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence. If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you. Let's shape the future together. **Overview** The Senior Analyst is responsible for campaign management activities such as set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation for a specific client. The Senior Analyst is also responsible for identifying and implementing optimizations as approved by the manager and client. The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape. They will have at least one year of hands-on experience in executing paid ad campaigns across Meta and Pinterest with the highest level of accuracy with additional experience in Snapchat and TikTok being preferred. Our social team works across a diverse range of brands on one of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid social expert who is keen to submerge themselves into a number of projects. **Responsibilities** + Execute, manage, and optimize media campaigns and programs for agency client (e.g. paid social auction-based performance media, audience-based buying, remarketing campaigns) both independently and in support of Managers + Demonstrate diligence, attention to detail, and adherence to agency best practices + Maintain and organize campaign-specific materials + Handle daily campaign maintenance, including pacing and optimizations + Assist in the development of client-facing campaign performance reports and pacing updates + Contribute to the strategic tactical planning that involves partner selection and unconventional ideas to be presented to the client + Manage the delivery of creative assets, insertion orders, and all relevant campaign documentation in preparation for campaign launch + Assist in client and partner communications alongside Manager + Run the campaign QA process to ensure accurate campaign implementation and performance + Manage monthly billing and spend reporting working within Prisma + Participate in regular knowledge share sessions across the team to share and learn new strategies for optimizing and enhancing campaign performance **Qualifications** + Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent preferred + 2+ years of experience in paid social bid management, paid social campaign development/management/optimization with the use of leading social platforms (e.g. Meta, Pinterest, etc.) + Strong analytical thinking and mathematical skills and an ability to manage data + Experience with Meta, Pinterest, Snapchat, and TikTok Ads platform or 3rd Party API technology + Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting + Strong organizational and communication skills + Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel (vlookup, pivot tables, data visualization) + Experience within billing and brand safety platforms (e.g. Prisma, IAS, etc.) as well as paid search ad platforms (Google Ads, SA360) preferred **Additional information** Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. Compensation Range: $59,859 - $82,740 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/27/2025. All your information will be kept confidential according to EEO guidelines. \#LI-LP2