**Company description** At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible. As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven. **Curious** - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes. **Open** - We value diverse perspectives and new ways of working. **Driven** - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence. If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you. Let's shape the future together. **Overview** The Senior Programmatic Analyst owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Senior Programmatic Analyst to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts. This role will train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. The Senior Programmatic Analyst must possess a strong inner drive to contribute. **Responsibilities** + Help to implement inventory & new channel strategy, meet with potential partners, vet inventory and partner capabilities, and advance programmatic executions + Proactively identify opportunities to test partners and bring those ideas to programmatic planning counterparts + Create custom solutions including but not limited to: active and exclusion lists, PMPs/PGs, cross-channel executions, etc. + Work with platforms, SSPs, and programmatic buyers to ensure accurate campaign implementation + Troubleshoot issues on all pre-production and live campaigns + Oversee supply and new channel QA process Partner with programmatic buyer(s) on inventory performance analysis and optimization strategies + Develop best practices for inventory solutions/new channels and regularly communicate out to the larger programmatic team + Maintain log of all campaign changes and optimizations to understand how it may impact performance + Work with the Manager to create consistent processes across office for using offshore resources Work with offshore management on feedback and needs + Maintain process docs, training, and new hire onboarding material across office **Qualifications** + Understanding of programmatic planning, buying, and ad tech vendors + 1-2 years of experience working with DSPs, ad exchanges, ad servers, verification partners, and other programmatic digital platforms. The Trade Desk and DV360 experience is preferred. + Strong negotiation skills + Strong analytical thinking and mathematical skills with the ability interpret and translate data into actionable insights + Proficiency in Microsoft Office solutions, specifically Excel + Excellent communication and writing skills + Detail-oriented with strong project and time management skills + Strong desire to contribute to a team with a collaborative approach **Additional information** Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com . Compensation Range: $59,850 - $90,620 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/5/2025. All your information will be kept confidential according to EEO guidelines. \#LI-JO1