**Description** **You Lead the Way. We’ve Got Your Back.** With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let's lead the way together. **How will you make an impact in this role?** The Senior Analyst - Marketing, Consumer Products is a key member of the Consumer Proprietary Products team within Canada, managing the American Express Cobalt Card, the American Express Green Card and the American Express Gold Rewards Card. It provides a unique opportunity to join a team that will be a fundamental driver of growth for the Canadian P&L and the associated services, benefits, and capabilities of the product. You’ll join a team that is focused on driving the best experiences and products for our Cardmembers. As a member of the Consumer Proprietary Products team, you will work closely with a group of partners that span across local and central teams to deliver products and services that are relevant and exciting to our Cardmembers. You will have the opportunity to contribute to the development of product strategy, finding opportunities for margin enhancements, and taking pride in flawless execution of everything you own. Being a member of this team means you can influence the Cardmember’s behaviour through thoughtful and principled marketing strategies, communications, and product changes. You will continually develop and hone your analytical skills through the compilation of monthly performance dashboards, analyzing data, and extracting insights to inform product strategy and campaign development. **Role Responsibilities** **_Marketing_** + Leverage data and insights to develop marketing strategies. + Collaborate with creative agencies to develop collateral enabling customer engagement. + Measure downstream campaign performance to inform future actions. + Oversee all product messages and disclosure materials targeted to prospects and the Cardmember base. **_Strategy & Analytics_** + Support the development and execution of portfolio strategy including new products/capabilities and product refresh efforts. + Develop regular reports measuring and analyzing the performance of key business metrics, recommend and implement strategic actions and solutions. + Understand customer and competitive trends by carrying out periodic competitive and qualitative assessments and providing commentary on findings. + Assess financials/business cases for revised and new product. **_Project Management_** + Take an initiative from conception through implementation and evaluation. + Manage multiple workstreams simultaneously. + Create an organized and logical approach to workload. **_Relationship Management_** + Manage and lead stakeholders throughout projects and campaigns. + Work effectively across broader Amex teams to deliver enhanced efficiencies, processes, services and Cardmember experiences (Servicing, Legal, Compliance, Technologies, etc.). **Personal Attributes** **:** + Logical and naturally curious mindset; seeks opportunities to learn and develop. + Professional, self-motivated, and driven. + Demonstrates personal accountability. **Required Skills** **:** + Ability to manage complex projects simultaneously. + Ability to organize other people and meet deadlines. + Demonstrated oral and written communication skills. + Ability to select, review and analyze diverse data sets related to business performance (e.g., financial performance, business process optimization). + Ability to interpret complex data to develop business cases. + Strong relationship management, influencing and collaboration skills. **Qualifications** **:** + University Degree (preferably Business/Marketing) with minimum 1-2 years of marketing or management work experience. **Qualifications** We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: + Competitive base salaries + Bonus incentives + Support for financial-well-being and retirement + Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) + Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need + Generous paid parental leave policies (depending on your location) + Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) + Free and confidential counseling support through our Healthy Minds program + Career development and training opportunities American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”). If you have a disability and need accommodation, please speak with the Recruiter for more information. Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations. **Job:** Marketing **Primary Location:** Canada-Ontario-Toronto **Schedule** Full-time **Req ID:** 25002568