Senior Associate, Digital Investment
Publicis Groupe
**Company description**
At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.
Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.
As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.
How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.
**Curious** - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
**Open** - We value diverse perspectives and new ways of working.
**Driven** - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.
If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.
Let's shape the future together.
**Overview**
The Senior Associate, Digital Investment will work cross-functionally with internal teams and vendors to develop and execute media buys for one of our clients. The ideal candidate for this position is an agile, proactive, team player who is curious and open to the changing face of media buying through technological advancement.
This is a collaborative and connected team dedicated to great client service as well as fostering an environment for professional growth for their team members.
**Responsibilities**
**Key Responsibilities:**
+ Steward campaigns, which includes daily campaign activation, management, optimization and post-campaign reporting with the ability to handle multiple campaigns simultaneously
+ Audience targeting on campaigns and assist on custom content programs
+ Budget management: own budgets and optimize spend evenly throughout the campaign
+ Vendor management: support on client presentations and other client-facing deliverables
+ Collaborate with internal teams and vendor partners to successfully execute campaigns
+ Manage tactical planning work to issue RFP’s, select media vehicles, mapping and negotiating using various planning platforms
+ Generate and deliver various media reporting to account teams and internal finance teams both on scheduled and ad hoc basis
+ Assist with campaign set up and execution including order letters, specs, creative rotation and billing documentation
+ Assist with daily client communication (email, calls, and multiple status per week)
+ Negotiate with various vendors
**Qualifications**
• 1+ years of experience as an Assistant/Associate or Media Planner or Buyer with a focus on digital
• Solid working knowledge of integrating media research into the planning process (MRI, Nielsen, comScore, Emarketer)
• Well-versed in Microsoft Office suite (Excel, Word, PowerPoint, etc.)
• Deep working knowledge of third-party ad servers/reporting functions (Doubleclick, Innovid)
• Proficient in the use of Prisma (media management tool)
• Proficient understanding of third-party ad measurement and traffic tools (e.g. Integral Ad Science)
• Strong communication and negotiation skills
**Additional information**
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Collective an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
Compensation Range: $49,305- $62,300 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/05/2025.
All your information will be kept confidential according to EEO guidelines.
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