Senior Associate Campaign Planning Operation Manager
Traveloka
It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description
Key Responsibilities: 1. Campaign Strategy & Execution: - Support the development and execution of end-to-end campaign strategies, ensuring alignment with business goals and customer needs. - Create robust campaign plans, aligning with the defined KPIs and target audiences, and managing budgets to drive measurable impact. - Monitor and analyze campaign performance to optimize future strategies and ensure continuous improvement. 2. Omni-Channel Customer Experience -Design and optimize a seamless omni-channel experience that connects campaign messaging with in-app sales-conversion journeys. - Collaborate closely with product, UX, and tech teams to ensure campaign alignment with in-app features, functionality, and promotions. - Use customer insights and feedback to refine campaign approaches for improved relevance and engagement. 3. Sponsorship Strategy Development - Design and implement comprehensive campaign sponsorship strategies that create a win-win-win framework for the platform, users, and partners/merchants. - Strategically integrate sponsorship elements into campaigns, such as exclusive deals, co-branded content, or targeted promotions, to maximize value for users and partners. 4. Media Package Optimization - Develop and refine media solutions/packages that cater to partners’ objectives, ensuring clarity in deliverables, value propositions, and ROI metrics. - Conduct regular performance analyses of sponsored content and placements to identify improvement opportunities and ensure package effectiveness. - Support commercial teams’ with sponsorship pitch deck and performance analysis to enhance overall partnership performance during campaigns. 5. Cross-Functional Collaboration & Partner Engagement - Work collaboratively to engage and secure sponsorships from partners, ensuring their participation aligns with campaign objectives and enhances brand visibility. - Build and maintain strong relationships with key stakeholders, facilitating open communication and feedback loops for successful campaign execution. 6. Stakeholder Communication and Reporting - Communicate campaign goals, progress, and results effectively to all stakeholders, using data-driven storytelling to highlight impact and opportunities. - Prepare comprehensive reports on campaign performance, providing actionable insights and recommendations to improve future campaigns.
Requirements
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Confirm your E-mail: Send Email
All Jobs from Traveloka