The Senior/Associate Manager, Omni-Syndication (Digital Shelf) will report into the Manager, Omni Customer Enablement & Syndication and be responsible for helping to build best in class syndication & content compliance processes for our brands at various online retailers. This includes owning content readiness, quality, and execution across innovation and renovation products, as well as executing timely syndication of digital shelf content to key customer websites. This role requires strong working experience in Salsify and Syndigo as well as agility to successfully deliver on various projects within the Digital Shelf team.
This position is remote.
Responsibilities:
Content Management, Syndication & Compliance
Prioritize and execute timely syndication of digital shelf content to key customer websites, including basic digital shelf content (SEO, marketing tiles) and rich digital shelf content (enhanced content, videos)Hands on keyboard expertise for Strategic, Technical, and Tactical Digital Shelf needsDaily maintenance (as needed) of catalogs, channels, and properties in Salsify, including monitoring channel readiness and feedback, channel mapping, content upload and QA, ad hoc syndication requests, and workflow and image array maintenanceLeverage strong expertise in Salsify (workflows) and Syndigo to enable seamless content publishing and auditingPartner closely with managed services partner to ensure flawless execution of customer syndicationAct as the central point of contact for the Sales eCommerce Managers to review digital shelf optimizations and customer requestsConduct regular customer audits and track compliance to ensure completeness of customer product pagesSyndication Strategy & Tech-stack Integration
Identify process improvement opportunities to drive efficiency in content syndication workflowSupport Customer Syndication Matrix strategy and optimization of Digital Shelf operations including workflows for automation, channel mapping, and resolving other customer gaps/requirementsUse project management tools to track ongoing syndication progressLead a transition between DAM system and Salsify, coordinating with stakeholders to ensure the secure and efficient transfer of our digital assetsContent Accessibility: Train team members on how to effectively use Salsify catalog, access assetsBehaviors
Very strong attention to detailExcellent project management skills to balance multiple prioritiesCreative eye for what will drive consumer conversionAbility to balance analytical and creative storytelling mindsetStrong communication skills and very organizedEmbodies can-do and agile attitude and willing to roll up their sleevesPassion for creating processes and implementing new systemsBusiness development mindset and passion for discovering new opportunities to drive growthSelf-starting and proactive leadership style - takes initiative and can hit the ground runningFast learner with solution-oriented mindsetPassion for technology platforms and eCommerceSkills
Expertise in managing end-to-end digital shelf content syndication via Salsify and SyndigoDeep knowledge of DAM/PIM workflowsExperience in customer portals such as Amazon Vendor Central and Ads, Meijer VendorNet, Kroger VIP, Item360, BrandbankProven experience managing complex and fast-paced workloadStrong working knowledge of metadata standards, taxonomy, SEO best practicesAbility to develop and execute effective content strategies tailored to business goalsStrong analytical skills to synthesize customer insights and requirementsExcellent written and verbal communication skillsAbility to influence stakeholders and drive resultsAbility to understand different needs and translate into one clearly defined goal/objectiveCreative approach to problem solvingEffective at managing multiple stakeholder needs and projectsQualifications
3+ years experience in digital shelf content management and syndicationProven hands on keyboard experience in Salsify and SyndigoProficiency with DAM/PIM platformsAgency content production experience a plusBackground in eCommerce merchandising, digital marketing, or related fieldProficient in Microsoft Office (Excel, PowerPoint, Word)Experience with Profitero, Asana, and consumer insights a plusThe base compensation range for this position is $100,000 - $115,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.
At Danone North America, you’ll work with some of the best-known food and beverage brands in the world like Activia, Silk, Two Good, Oikos, evian, and Happy Family. You’ll be part of the largest Certified B Corp™ in the world, working together to make sure our brands create real benefits for people, communities, and the planet. We have 6,000+ employees across the U.S. and Canada. Come join our movement for a healthier world: One Planet. One Health BY YOU.
Danone North America doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect.
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