Senior Associate Performance Marketing Manager
Traveloka
It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description
Lead the development and execution of data-driven affiliate marketing strategies aligned with overall business objectives including creating clear program guidelines, setting commission structures that incentivize desired actions (sales, leads).Oversee the affiliate marketing budget, allocating resources across different partner types and potentially different product categories - Identify and recruit new affiliate partners and maintain strong relationships with affiliate partners, networks, and agencies.Develop and optimize the affiliate marketing program, including creating clear program guidelines, setting commission structures that incentivize desired actions (sales, leads).Track and analyze affiliate program performance, using data insights to identify top-performing partners, optimize program elements, and identify areas for improvement.Use data-driven approaches to optimize commission structures, payouts, and incentives.Collaborate closely with internal teams (Martech, analytics, legal growth etc.) to ensure seamless integration of the affiliate program with other marketing initiatives and compliance with relevant regulations.Maintain high standards for affiliate creative assets and promotional materials.Manage a team of affiliate marketing specialists, providing guidance, training, and mentorship to ensure everyone is working towards shared goals.Generate regular reports for stakeholders, clearly communicating campaign performance and ROI.Able to explain complex data in a way that is understandable for non-technical audiences.
Requirements
Graduate from a reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.7+ years of experience in affiliate marketing or partnership roles - Proven track record of managing successful affiliate marketing programs and driving revenue growth.Strong analytical skills with proficiency in data analysis tools and Excel.Excellent communication and negotiation skills, with the ability to build and maintain relationships.Experience with affiliate tracking platforms (e.g. Partnerize, CJ Affiliate, etc) is preferred.Knowledge of digital marketing trends and best practicesStrong attention to detail and organizational skills.Product management experience is a plus.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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