Local Office, Singapore
27 days ago
Senior Associate Performance Marketing Manager - Marketing Technology

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

Develop and implement comprehensive display advertising strategies that align with overall marketing and business objectives.

Ability to manage pixel / SDK implementation (Server to Server) with the product and Engineering team as required

Analyze the consumer journey to build audience signals for targeting and retargeting across all platforms and products

Lead the planning, execution, and optimization of display campaigns across various platforms (Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)

Oversee end-to-end management of display campaigns, from creative development to media buying and performance analysis.

Conduct thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms.

Plan and conduct A/B testing and other testing methodologies to continuously improve ad performance and ROI.

Identify optimization opportunities / growth, and analyzing the impact and effort required

Collaborate with cross-functional teams (Creative Lab, Sales & Marketing team, Product team) to align marketing strategies with business objectives

Stay up-to-date with industry trends, emerging technologies, and best practices in display advertising

- Develop and maintain a testing roadmap to continuously improve campaign effectiveness

Implement innovative strategies that's aligned industry trends, emerging technologies, and best practices in display advertising.

Mentor and lead a team of display marketing professionals, foster a collaborative and high-performance culture within the team

Mature enough to manage external marketing vendors independently to enhance campaign performance and innovation

Capable of leading and managing small to medium projects with minimal supervision that can potentially create value for the whole team

Generate regular reports for stakeholders, clearly communicating campaign performance and ROI.

Able to explain complex data in a way that is understandable for non-technical audiences.

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Requirements

Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.

5+ years of experience in digital marketing with a focus on display advertising

Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, etc.)

Experience with A/B testing and performance optimization techniques

Proven track record of managing and optimizing display advertising campaigns

Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability

Possess a sharp eye for detail coupled with the ability to see how small details make up the bigger picture

Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis

Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence

Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Strong attention to detail and organizational skills

Proficiency in Excel or similar data processing tool (Tableau, Google Data Studio, etc)

Proven track record of managing team members

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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