Senior B2B Marketing Manager, Amazon Key
Amazon
Description
The Amazon Key and Ring teams empower customers to seamlessly manage access to their homes and businesses. We are looking for a results-driven B2B marketing manager to develop and execute strategies that drive growth and engagement in the business-to-business space. You will: i) create and implement comprehensive B2B marketing plans, ii) manage B2B events from planning to execution, and iii) develop and localize marketing materials for diverse markets. As a key contributor, you will lead market research efforts and provide insightful reporting to optimize our strategies and performance.
Key job responsibilities
- Develop and execute B2B marketing plans: Create comprehensive B2B strategies and campaigns to drive growth and customer engagement.
- Plan and manage B2B events: Organize and execute impactful events to strengthen relationships and generate leads.
- Develop and localize B2B materials: Create marketing materials and adapt them to resonate with various markets and audiences.
- Lead market research efforts: Plan and manage market research initiatives in the EU to uncover insights and drive strategic decisions.
- Provide B2B reporting: Deliver weekly and quarterly business reviews (WBR & QBR) to measure performance and guide strategy optimization.
A day in the life
In this role, you’ll balance strategic planning with hands-on execution to drive B2B growth. You’ll collaborate closely with sales, product, and regional teams to develop effective marketing plans and localize materials for diverse markets. Your day may include planning and managing B2B events, coordinating market research efforts in the EU, and analyzing data for weekly and quarterly business reviews. As a key player in our team, you’ll help shape our B2B strategy and have a direct impact on business performance.
About the team
The Amazon Key team sits within the Amazon Devices team alongside Ring and other Home Security teams. Key is a uniquely cross-functional team within Amazon, and often serves as the connective tissue between Smart Home/Devices, Logistics, Operations, and Retail/Shopping. We are the bridge between device management and physical services, and our team indexes highly on ownership and collaboration. We have lots of stakeholders, and we have relentlessly high standards for our high-visibility programs.
Basic Qualifications
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience in B2B, digital advertising, and ad-tech products/services
Preferred Qualifications
- Experience with Salesforce and Tableau
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( https://www.amazon.jobs/en/privacy\_page ) to know more about how we collect, use and transfer the personal data of our candidates.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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