About us  Treasury Wine Estates (TWE) we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.    At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team – known for the experiences we create for our consumers, customers, partners, suppliers and our people.  To learn more about our purpose and our renowned portfolio of global brands, click here (https://www.tweglobal.com/brands) . About the role To lead and support our education strategy and growth ambition in priority markets. Along with the customer, consumer and media facing elements of the existing BA role, this senior position will also work with global teams as well as regional commercial and marketing leads to form BA & education strategy. Leading BA & Education Team: + Create education strategies for the region, aligned with market and brand priorities + Work with the marketing and commercial leads to ensure activity is aligned with business needs and brand priorities + Attend cross-functional meetings and work groups to keep up to date with business performance and plan BA activity accordingly + Work with global marketing and BA teams to keep the regional teams up to date with education materials + Own and manage the BA T&E and Education budgets in line with finance guidelines and business needs + Manage the performance and development of the regional BA team Brand & Wine Education: + Own and deliver Penfolds Brand Education for the region with passion, confidence and excellent communication + Drive knowledge, passion and advocacy with internal teams and customers in line with our sales objectives + Support depletions of our premium wines (Lux & Ions and Upper Bins) through trade and consumer-focused events + Ownership of the development & delivery of brand training tools & practices for internal and external teams + Deliver all BA & education events and materials in line with the global brand standards, messaging and guidelines + Align the education strategy with the stock allocations and commercial needs of the markets (Premium SKU focus) + Support the markets in developing commercially successful relationships with premium on and off trade channels and customers (Fine Wine Retail, Premium Hotels, Fine Dining Venues etc) In Market Activity: + Best in class hosting events, masterclasses, trainings & media engagement to drive sales of Penfolds. + Drive a focus on the Power 5 wines and I&L tiers of Penfolds with internal and external stakeholders. + Develop strong relationships with key customers and partners and support their sales activities with education, events and materials + Work with the market teams to engage with collectors, connoisseurs and HNWI consumers to drive awareness and sales of Penfolds in this lucrative DTC channel Winemaking Liaison and Advocate: + Be the authority on Penfolds in the region and the key point of contact for all stakeholders seeking brand and product information. + Work in collaboration with the brand team, create the winemaker visit itineraries to ensure maximum ROI. Brand Content Creation: + Be responsible for monitoring, adapting and updating Penfolds Brand and Education materials for all markets to ensure consistent quality and messaging. + Where required create bespoke education material for our distributors and customers. + Oversee any material translation where required. About you + Minimum WSET Level 3 or similar wine education qualification + Degree or diploma in Business, Economics or similar discipline, or equivalent + Premium wine industry experience + Excellent communication skills to deliver brand stories fluently and with confidence + Considerable experience hosting trade and consumer Fine Wine events + Commercial acumen and understanding of a target driven business + Building strong relationships and a good collaborator + Excellent written and verbal communication skills + A self starter who can work well alone or within a team Why you’ll love it here: Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.  We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development. Enjoy the world’s most desirable wines through our generous employee product allowance  Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose! We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here (https://www.tweglobal.com/careers/benefits) . It takes all varietals!  At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products. All qualified applicants will be considered for employment regardless of age, race, colour, religion, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com , quoting the job title and reference number.    How to apply  We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.