Job Description:
Job Summary
Building consumer centric brand experience is key to the next phase of growth for Champion China. To boldly elevate super-premium brand experience, we need to ensure we have a holistic, strategic brand strategy while increasing brand awareness through meaningful and high impact marketing initiatives (innovation, communication and activation) in China
What are we looking for?
Bachelor degree or above in Marketing, Business or related field.At least 7yrs+ experience in marketing function in MNC, with expertise and skill set in Brand Management function, brand building and innovation experience preferred.Excellent interpersonal, communication and influencing skills; ability to collaborate with different stakeholders including internal cross functional teams, global/regional stakeholder and external agencies.Market analysis capability (incl. consumer data, shopper behavior and category trend interpretation).Ability to collaborate with x-functional teams, comfortable with change and able to navigates through ambiguity and conflicts.Good English communication in both written and speaking.What will be your key responsibilities?
Identify key business opportunities and leverage consumer insights to strengthen the success of Orijen/Acana brands;Develop and execute marketing and business strategies and integrated programs that achieve the short term and long team objectivesBrand Content Development and Management, including managing all brand and digital communication assets, including but not limited to video assets, visual assets, content etc.Lead brand portfolio development and management: design and deploy innovation pipeline through partnering closely with global team and local teams in key business platform, i.e. PMRDevelop and execute the communication strategies and marketing campaigns based on the consumer research and shopper insights in the market.Effectively allocate the marketing budget and resources to ensure delivery of performance in line with P&L metrics and targets;Effectively build alignment among high-collaboration cross-functional stakeholders, motivate project team and manage external agencies to maximize performance and drive growthWhat can you expect from Mars?Work with diverse and talented Associates, all guided by the Five Principles.Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.Systematic learning and development support from day one, including access to our in-house Mars University.An industry competitive salary and benefits package, including company bonus.Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.