The Senior Brand Manager, Innovation will play a critical role in supporting the growth of Wells’ existing portfolio of brands, as well as shaping a long-term innovation strategy that involves commercializing new brands to our category. It is the responsibility of the Senior Brand Manager to facilitate a company of experts in creating and commercializing disruptive, differentiated new products that will lead the growth of the company. This role requires more than a traditional understanding of consumer insights, brand marketing and product development as it necessitates an expert leader of the full innovation process. It is crucial that this leader have a deep understanding of how to combine disparate consumer data points and derive meaningful insights that lead to breakthrough ideas. The Senior Brand Manager will also have expertise in working with speed and agility with all cross-functional team partners, especially R&D and operations, to bring a commercial focus to yield much more than big ideas, but successful in-market innovation. The Senior Brand Manager will report to the Marketing Director, Innovation.

 Responsibilities Include:

Innovation strategy: partner with brand and channel leaders to identify the role innovation plays in helping each meet its long-term growth goals Consumer insights: understand methods of research (both qualitative and quantitative) and immersion that result in clear, actionable consumer insights Empathy: own a deep understanding of the consumer situations, challenges and motivations that shape our core consumer’s behavior Creativity: lead ideations, develop concepts and work with design agencies on packaging structure and design Product development: partner with R&D, procurement, and operations to develop differentiated products that can be efficiently manufactured  Strategic communication: make recommendations to bring vision, analytical rigor and focus to guide decisions and prioritization Marketing partnership: collaborate with brand team members to develop packaging creative, sales materials and to guide consumer communication Sales partnership: participate in buyer meetings and the development of channel-led innovation opportunities Team/project management: develop clear strategies, define project scope, timelines and business cases, and lead cross-functional teams to successfully create and execute winning innovation