- The Senior Brand Marketing Manager is the owner of the Brand/Product Line in the National Business Unit.
- Leads the development of the national Brand Marketing Plan, within the category plan guidelines, to meet company goals.
- Leads a multifunctional team to implement the plan in the market place and monitors performance of the support plans.
- Participates in various cross-functional teams – CSP, MEDIA, CMI, FINANCE, BG Mkt Teams and externally with local support agencies such as PR, sponsorship, activation and channel.
Main Accountabilities:BRANDVISION PLAN (BVP) : Takes the BVP and translates it into the BMP.
BRAND MARKETING PLAN:
Leads integrated Brand Marketing Plan development and deployment:
Brand audit, Jobs to be done, 8Qactivity plans, Scorecards & in-market pricing.Proposes brand activity and measurable objectives- Responsible for the brand P&L & help drive profitability of the brand.
- With Customer Development, sets national level brand KPI’s and channel marketing strategy and identify relevant in-store solutions.
- Engage with key customers alongside CSP & CBD.
- Leads the development of draft and final channel plans
- Activates campaign ideas in the national market
- Monitors brand performance to implement appropriate plan changes.
- Responsible for Brand Communications: Checking translation of advertising into local language and adaptation to comply with local regulations, Activation advertising/tactical local copy, allocation of media budget within AP parameters, PR & Sponsorship.
- Provides input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6P’s) Recommends solutions and implement improvements to meet annual targets.
- Helps coaching of Brand Building Assistant Manager in Brand Building skills and competencies
Attitudes / Skills we like:- Strong drive in business performance with good discipline on daily operation
- Develops brand marketing plans that build equity and business.
- Launches revelant innovation and relaunches.
- Creates/deploys integrated communication.
- Monitors progress and takes action.
Key Interfaces:- Brand Building & Brand Development Team
- Customer Development
- Multi-functional BMP “deployment team” e.g. CD, CMI, Finance
- External agencies e.g. sponsorship, PR
Experience required:- Minimum 6 years relevant experience in Brand Building/Development and/or Customer Development.
- Business planning and implementation experience as well as project management.
- Lead teams and maturity to managing stakeholders
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