• Be the brand custodian and the go-to stakeholder with an integrated view of branding and design across all channels and communications
• Plan brand strategies and brand campaigns to drive key brand metrics across 6 markets
• Create, maintain, and implement brand guidelines to drive consistency in execution across functions and across markets
• Delivers creative execution of proposed brand strategy and positioning, consistent with Lazada and corporate guidelines.
• Works with local branding leads to ensure consistent delivery in strategies and branding for local-led campaigns.
• Works collaboratively across multi-functions (e.g. group research, PR, social, creative teams, UED, marketing solutions) to ensure consistency based on brand guidelines
• Establishes and develops professional relationships with external ad agencies as needed.
• Upskill local teams, train and educate them on marketing content and delivery.
• Works with cross-functional teams to support customer segmentation and industry analysis.
• Monitors and analyses trends, industries and markets, including competitive landscape.