Senior Campaign Analyst-Category Campaign
lazada
• Handle end-to-end operations of category campaigns of General Merchandise, FMCG (excluding Beauty), Electronics categories and vertical channel (LazadaElectronics, LazHOME, LazMOM)
• Work with campaign analysts on campaign page designs and mechanics including campaign concept, key visuals, page navigation, product placement and promotional mechanics.
• Set up campaign timeline and schedule, ensuring all key deadlines are met and executions are correct and completed
• Procure voucher creation and monitor budget and control the cost-to-income efficiency
• Review campaign performance with related parties, as well as suggest ways to improve overall performance
• Guide and monitor team of 2 junior campaign analysts (BPOs)
• Work with campaign analysts on campaign page designs and mechanics including campaign concept, key visuals, page navigation, product placement and promotional mechanics.
• Set up campaign timeline and schedule, ensuring all key deadlines are met and executions are correct and completed
• Procure voucher creation and monitor budget and control the cost-to-income efficiency
• Review campaign performance with related parties, as well as suggest ways to improve overall performance
• Guide and monitor team of 2 junior campaign analysts (BPOs)
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