Exciting Career Opportunity: Senior Campaign Marketing Executive (Higher Education, UK & EU) Are you a driven marketing professional with a passion for creating impactful campaigns? Join Pearson Higher Education as a Senior Campaign Marketing Executive, where you’ll play a pivotal role in shaping the future of higher education across the UK and Europe. What We Offer: Location: Remote-based with occasional travel across the UK and Europe Hours: Full-time, 37.5 hours per week Reports to: Senior Campaign Marketing Manager Why Join Us? At Pearson Higher Education, we partner with universities to solve their teaching and learning challenges. From innovative digital resources to online course design, our work supports educators and students alike. If you’re ready to contribute to a mission-driven team, this is the perfect opportunity for you! The Role: As a Senior Campaign Marketing Executive, you’ll develop and execute multi-channel marketing campaigns to grow awareness, drive lead generation, and boost sales across our B2B (educators) and D2C (students) audiences. You’ll be instrumental in delivering high-impact campaigns for the UK and European markets while collaborating with cross-functional teams, including sales, product marketing, and external agencies. Key Responsibilities: Develop and implement end-to-end marketing campaigns focused on lead generation and awareness. Collaborate with internal teams and third-party agencies to deliver creative assets, campaign materials, and promotional activities. Design and build campaign landing pages, email journeys, and web updates. Analyze campaign performance using tools like Google Analytics and Salesforce to optimize future strategies. Ensure compliance with GDPR regulations and maintain exceptional attention to detail. What We’re Looking For: Experience in delivering multi-channel marketing campaigns and lead generation strategies. Strong copywriting, creative design skills, and familiarity with CRM systems (Salesforce, Pardot preferred). Knowledge of digital marketing tactics like email, social, SEO, and paid media. Exceptional communication and organizational skills, with the ability to collaborate across teams. A proactive, results-driven mindset with a passion for learning and development. Desirable Skills: Experience in the Higher Education sector. Fluency in Italian. Ready to shape the future of higher education? Apply now and make a real impact with Pearson!