Senior Campaign Performance Analyst
Traveloka
It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description
- Execute and manage end-to-end optimization of the in-app user conversion funnel, focusing on system configuration and operational accuracy. - Conduct detailed analysis of user behavior, feature performance, and conversion metrics using data dashboards and analytical tools. - Implement traffic management strategies and tactical campaigns to maximize GMV, revenue and conversion rates. - Collaborate with product, tech, and marketing teams to ensure seamless integration and execution of features and campaigns. - Monitor system performance and resolve issues to maintain smooth campaign and in-app users experience. - Set up and deploy tactical campaigns quickly in response to market trends, ensuring adherence to business performance goals. - Continuosly test and fine-tune system settings, algorithms, and configurations to optimize performance. - Stay informed on platform updates, tools, and best practices to ensure efficiency and accuracy in execution.
Requirements
- Minimum bachelor's degree in Marketing, Business, or a related field. - At least 2 years of work experience in a Marketing role (experience in campaign management department is highly preferred). - Good project management skills, able to cascade task and manage timelines to drive timely deliverables. - Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively to diverse audiences. - Detailed oriented, and self-motivated personnels. - Self-driven, able to juggle multiple projects with clear prioritization. Able to perform under pressure and maneuver within business ambiguities. - Proficient in data analysis and campaign performance metrics to make informed decisions and optimize results.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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