NetSuite’s Marketing Team plays a key role in driving this growth and consequently is looking for a Campaign Strategist. This pivotal role leads the front line of our Campaign engagement activities and is focused on the application of Prospect, Customer and Market insights to inform our allbound go-to-market strategy. 

 

This is an excellent opportunity to make an impact in an exciting operation for a fast growing, high profile cloud technology vendor and to build a career inside one of the world’s most exciting companies. The successful candidate must come with a passion to make a difference, be adept across the entire marketing mix and able to keep pace with the latest Marketing innovations & best practices. This role will be responsible for sourcing, understanding, validating and communicating customer intent and insight data, in order to inform our go-to-market strategy. With a focus on volume and velocity through the funnel, experience defining strategic allbound programmes is critical.

 

 

Responsibilities

 

Strategic Planning and Execution

Leading and setting the campaign strategy for allbound funnel impact in line with pipeline and ARR objectives. Researching, developing, validating and communicating strategic go-to-market sales plays based on Prospect & Customer intent & insight data sources. Providing crucial market context and horizon scanning activities to inform and support the prescribed approach and forecast short-, medium- and longer-term trends. Providing analysis and recommendations to the EMEA Marketing team and Sales stakeholders to inform & evolve our go-to-market approach. Owning and driving end-to-end campaign governance to ensure robust campaign justification and execution excellence across the EMEA Marketing team. Aligning content and highlighting content gaps to ensure a coherent and audience appropriate narrative.

 

 

Optimisation

Champion our strategic campaign approach across all key stakeholder groups within the organization – seeking out opportunities to extend & evolve campaign reach, pipeline impact and ROI. Refines and optimises intent and insight sources to ensure the relevancy of our referenceable datasets. Owns and evolves vendor relationships to maximise strategic campaign opportunities - keeping pace with the latest technologies & best practices for timely impact in the market. Seeks out market disrupting and high impact opportunities to influence and convert our target audience at every stage of the funnel.

 

 

Campaign Analysis and Reporting

Review the performance of strategic campaigns across all channels with Marketing & Sales management. Providing detailed analysis and commentary, making recommendations and implementing changes where necessary, to secure campaign impact. Forecast and monitor ongoing target attainment (pipeline impact) and work with the wider Marketing team to recommend appropriate actions to achieve and exceed expectations.

 

 

Stakeholder Management and Communication

Develop and deliver campaign briefings and provide the necessary information and support to the relevant sales teams and business units to ensure strategic campaign success. Work closely with EMEA Marketing & Sales teams to plan activity, report on campaign performance and obtain feedback to optimise your efforts. Align with colleagues in other Oracle lines of business to optimise use of campaign assets and activities and to ensure reach & amplification of campaign activities.  Manage third-party vendors and publishers to maximise reach and campaign effectiveness.

 

 

Qualifications & Key Skills:

Marketing qualifications (preferable). Minimum 5 years’ experience in the delivery of marketing campaigns within a B2B organisation.  Creative thinker and data-driven – able to build a solid justification for the proposed approach. Excellent interpersonal skills and able to influence & persuade a wide range of stakeholders. Demonstrable commitment to collaborative team work. Demonstrable experience of applying effective problem solving techniques when the situation demands. Experience of pitching campaign concepts, executions or approaches to a wide range of stakeholders. Software and technology experience is a plus. Excellent written and oral communication skills. A second European language is advantageous. Attention to detail, follow-through and deadline compliance.  Strong project management skills. Experience within a high-growth company, with a focus on volume and velocity in demand generation. Experience of working with complex teams and across multiple geographies and cultures.

Career Level - IC4