What We Need: The Sr Channel Manager is tasked with cultivating and developing channels to market for permanent marking and engraving solutions. Success in this role will be measured by the successful establishment of new partner programs, contracts, and the ongoing growth and management of these relationships. Along with creating these new channels to market, the individual in this role will work closely with the broader Channel Management team to reconcile discount structures, pricing, marketing programs, product offering, and go-to-market dynamics to harmonize these new channels with existing product channels. What You'll Be Doing: + Work closely with the Product Management and Sales leadership to identify new channel partners (VAR’s / Integrators / other channels). + Perform business development functions to gain access to and eventually introduce Gravotech, our product offering, value proposition, and partner program to the appropriate decision makers. + Understand the competitive landscape and identify new opportunities for Gravotech to gain mindshare and traction with the relevant ecosystems. + Establish productive, professional relationships at all levels within partner accounts. + Effectively negotiate contract and program agreements. + Lead joint planning process to establish mutual operational performance objectives, marketing plans, and financial targets with assigned partners. + Establish himself/herself as an expert on the structure, behaviors, and key contacts within identified accounts. + Utilize an advanced analytical approach that uses data to make more effective decisions. + Work closely with marketing and product management teams to build, or maintain, a leadership position within assigned partner portfolios. + Regularly present to sales and general management regarding status of assigned channel accounts + Attend, participate, and present at various regional and national conferences, trade shows, association meetings, and related industry events. What You Will Need To Be Successful: + Bachelor's Degree. + Minimum of five years of sales, marketing, or channel management experience. + Experience in industrial automation products and/or direct marking and engraving + Demonstrated ability to network across complex organizations. + In-depth understanding of sales performance metrics and indicators. + Proficient with Microsoft Office Suite and Google Workspace. + Strong presentation skills and ability to facilitate large-group discussions. + Excellent time management and organizational skills. + Ability to drive high-visibility, cross-functional projects. + Strong understanding of product differentiation and competitive strategy techniques. + Demonstrated relationship management experience working with strategic and/or channel partners. + Ability to travel up to 40%. About Us: Who we are: Gravotech has been a global leader in direct part marking and laser engraving since 1938. Gravotech machines are used by more than 60,000 customers around the world, from large consumer brands and industrial manufactures to professional engravers and small retail customers alike. In 2024, Gravotech joined Brady Corporation's global portfolio of brands. Brady is a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - Brady is just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities. Gravotech products help enable Brady's full range of industrial identification solutions in industries around the world. We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2024, Brady employed approximately 5,700 people worldwide. Our fiscal 2024 sales were approximately $1.34 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com. Why work at Brady:A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. And as a member of the PDC team, you'll get to represent a company with unique brand recognition across several industries. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back. Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world. Our Benefits: + Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision + Generous 401(k) with company match + Paid time off and holidays + Opportunity to participate in incentive programs for all full-time employees + Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance + Education reimbursement opportunities + Scholarship program for children of Brady employees + A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities + Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management) + Dress-for-your-day dress code + Charitable contributions matched through Brady's Matching Gift program