Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.
Job DescriptionThe Senior Client Strategist is a pivotal member of our Financial Services account support team, driving revenue through the successful design and implementation of customer acquisition and growth programs for banks and credit unions. This strategic role combines consultative sales expertise with deep financial services knowledge to deliver measurable business outcomes for our clients.
Working closely with Account Executives during the sales cycle, the Senior Client Strategist conducts thorough discovery to uncover and understand clients' business challenges, then architects solutions leveraging Vericast's capabilities. Post-sale, they maintain high-touch relationships with clients to ensure program success, drive optimization, and secure renewals by consistently delivering against identified goals. Throughout the client relationship lifecycle, the Senior Client Strategist is empowered to discover and develop value-added strategic opportunities.
The Senior Client Strategist serves as a trusted advisor to bank and credit union executives, bringing industry expertise and data-driven insights to help them navigate complex business challenges. They contribute to Vericast's thought leadership platform through content creation, speaking engagements, and the development of compelling point-of-view materials that demonstrate our deep understanding of the financial services landscape.
KEY DUTIES/RESPONSIBILITIES
Strategic Sales & Solution Design (50%)
Partners with Sales Directors to develop territory execution plans for Vericast marketing solutions.
Partners with Account Executives and other sales team members to conduct detailed discovery with bank and credit union stakeholders across multiple departments and levels of seniority
Leverages deep industry expertise and creative problem-solving to architect solutions that address complex business challenges
Develops comprehensive program strategies incorporating multi-channel approaches, success metrics, and measurement frameworks
Creates and delivers executive-level presentations that tell compelling stories through data and demonstrate clear paths to ROI
Maintains strong relationships with C-suite executives and key decision-makers to drive program expansion and renewals
Thought Leadership & Market Expertise (25%)
Creates compelling content (articles, white papers, webinars) that positions Vericast as an industry thought leader
Stays current on financial services trends, competitive landscape, and consumer behavior patterns
Provides market insights and strategic guidance to internal teams
Develops and delivers training materials to help Account Executives better understand client needs and solution capabilities
Identifies emerging market opportunities and provides input to product development teams
Program Optimization & Client Success (25%)
Partners with clients post-sale to ensure successful program implementation and optimization
Analyzes program performance data to identify opportunities for improvement
Develops and presents quarterly business reviews to demonstrate program value and ROI
Proactively identifies cross-sell and upsell opportunities based on client needs and program performance
Facilitates knowledge sharing across internal teams to drive continuous improvement
QualificationsEDUCATION
Bachelor's Degree (Required)
MBA or relevant graduate degree (Preferred)
Industry certifications are a plus
EXPERIENCE
7+ years of experience in financial services marketing, customer experience, or related fields
Previous senior management role (VP+) in bank or credit union marketing/CX required, with experience across multiple institutions preferred
Management consulting experience with top-tier firms focusing on financial services is highly desirable
Proven track record of developing and implementing successful customer acquisition and retention programs
Demonstrated experience presenting to and building relationships with C-level executives
Experience using data analytics tools and technologies to drive business decisions
KNOWLEDGE/SKILLS/ABILITIES
Provide strategic guidance to financial institution clients covering industry dynamics, trends, and regulatory environment
Strong analytical skills with proficiency in data analysis and visualization tools (Tableau, Power BI, etc.)
Exceptional presentation and communication skills, with ability to translate complex concepts into actionable insights
Proven ability to build and maintain C-level relationships
Experience with marketing technology platforms and marketing automation tools
Strong project management and organizational skills
Ability to travel at least 50% of time for in-person client meetings and presentations
Entrepreneurial mindset with ability to work independently and as part of a team
Demonstrated success in consultative sales approaches and complex solution selling
Deep understanding of multi-channel marketing strategies and measurement frameworks
Proficiency with Microsoft Office suite, particularly PowerPoint for creating compelling presentations
This position reports to the VP FI Client Strategy and requires significant travel (50%+) to meet with clients in person. While officially remote, the role demands regular face-to-face interaction with clients and internal teams to drive successful outcomes.
Additional InformationBase Salary Range: $160,000 - $180,000
Position is eligible for a sales incentive/commission program.
The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.
Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.
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