The intersection of media & commerce is creating new opportunities for advertisers to drive demand & grow share.  84.51° leverages rich 1P data to target messages, bridge advertising into commerce and transparently evaluate effectiveness of media activations.  Retail will transform the media ecosystem and Kroger will be at the forefront.

As a Senior Account Executive, your responsibilities will be to partner with our clients to understand their business objectives and brand strategies, building effective digital media plans leveraging our 84.51 suite of products. Identifying new areas of growth within our existing clients, unlocking national dollars from marketing & agency teams will be critical to success. You will work with cross functional teams to develop the right plan, execute the plan, and deliver advertising recommendations that deliver against media objectives. To be successful you must understand the ever-changing industry landscape as we deliver on our promise to become the industry’s preferred media company.

 

RESPONSIBILITIES:

Responsible for end-to-end sales strategy of 51°’s suite of solutions with our client and agency partners, with support from Sales Director. Partners with the Account Management team and Sales Director to drive the selling cycle with a portfolio of CPG and / or Non-Endemic clients Focus on business development by prospecting, penetrating, and creating new executive level relationships with clients, driving advertising opportunities to closure in new business environment Develops and executes against a comprehensive plan that meets or exceeds revenue and market share in a defined territory and/or industry vertical Partners with cross functional teams to ensure seamless execution environment Partners with the product solution team to identify new advertising opportunities Utilizes Sales CRM tool to track all pertinent account information and sales progress as well as forecast and prioritize to achieve quarterly quota goals

 

QUALIFICATIONS, SKILLS, AND EXPERIENCE:

Digital media and advertising sales experience with desired career growth in sales Digital media trends / technologies & acute understanding of agency landscape Data to insights driven acumen; experience in using insights to influence decision making Proven results of driving and exceeding revenue targets Proven client leadership skills; ability to develop relationships and influence Demonstrated self-starter skills; motivated by the challenge of the hunt Excellent communication, presentation and interpersonal skills. Exemplifies 84.51° Leadership Success Factors and CSA Function Competencies Bachelors' degree B.A. / B.S or equivalent work experience 5+ years of relevant professional experience including at least 5+ years of digital media sales, analytics and/or marketing experience Travel will be required; upwards of 35%-50%

 

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