Senior Competitive Intelligence Analyst
Oracle
The NetSuite Competitive Intelligence analyst is a subject matter expert on a competitor set, providing content, deal strategy advice, and enablement sessions to the sales force. You will also collaborate with colleagues in marketing, product, and professional services to infuse competitive differentiation throughout the organization. Primary activities include:
Research: Gather information on your competitor set, integrating disparate findings and data into content that uses compelling competitive positioning and strategic guidance for stakeholders. Conduct win/loss interviews with prospects, customers, partners, and internal colleagues. Content type examples include competitor overviews, feature/function comparisons, videos, and strategy guides. Deal strategy: Work with sales teams on their competitive deals to help them best position NetSuite via talking points, FUD, traps, win themes, differentiators, and pricing. Support can take many forms including coaching the sales force to presenting directly to the prospect. Enablement: Deliver compelling, interactive training sessions on your competitors to sales teams that have a wide range of experience, from early career trainees to senior leaders. Communication: Proactively share competitor news with sales through multiple channels such as Slack, email, and meetings.Career Level - IC3
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