About Ketchum

As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

 

 Overview:  

  Ketchum is looking for a Data, Analytics & Research Senior Consultant! 

  This position will provide strategic, analytical, and intellectually curious analytics managers the opportunity to learn and manage all aspects of data, analytics, and research for the public relations and communications industry. The position reports to the local Director and supports junior staff in managing projects from inception to presentation of results. The Senior Consultant works closely with account teams and clients to provide guidance in the creation of data-driven strategies and tactics. 

 
Responsibilities:  

Manage primary research projects (quantitative and qualitative) and secondary research with support from senior staff  Analyzing media coverage and consumer conversations to direct and evaluate marketing and communication programs  Manage all phases of complex and varied market research projects  Development of research and measurement proposals  Development of quantitative and qualitative research instruments  Budget and vendor management  Analysis and reporting of research findings  Provide strategic consumer and business insights – not “data dumps” – to account teams and new business teams  Analysis and interpretation of primary and secondary data.  Distilling findings that are insightful and actionable and meet client objectives  Develop strong relationships with client and account teams  Understand clients’ objectives and ensure research and insights deliverables meet those needs  Participate in the development of new and incremental business  Manage data, analytics and research needs during the development of new business presentations  Maintain a strong level of expertise in industry-leading PR measurement and analytic approaches  Manage and provide mentorship, coaching and guidance to junior team members 

 
Qualifications:  

Bachelor’s degree in related field; Master’s degree helpful  Minimum of 2-4 years of related data, analytics, and research experience; media measurement experience helpful  Excellent client management skills with the ability to communicate professionally and proactively  A team mentality and desire to collaborate with co-workers across multiple geographies  Ability to work with minimal supervision and guidance, with the ability to multi-task, prioritize, meet deadlines and keep manager updated to progress  Excellent project management skills  Outstanding analytical, writing, and problem-solving skills  Varied experience designing and conducting primary and secondary research projects and interest in learning new research tools and methods 

Expertise in any or all of the following: 

Website analytics tools such as Google Analytics or Omniture   Secondary databases, such as YouGov, Canvas8, comScore, Quid   HTML, Java, R, Python, SQL or similar language coding  Social media measurement and social media monitoring tools, such as Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc.  Python, SPSS, Stata, SAS, R or similar statistical package capabilities 

 

The salary range for this position is $70,000 - $80,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. #LI-Hybrid

What We Offer

Hybrid Workplace: Three days a week in the office Robust benefits program, effective within 30 days of hire Paid maternity/paternity leave Family Forming Benefits Employee Recognition Program Generous paid time off includes vacation, wellness, and extended holiday schedule Various development opportunities to enhance personal and professional life Tuition reimbursement Monthly Cell Phone & Wi-Fi reimbursement

Interested? We’ve got an opportunity for you.