Senior Content Manager, TCEE, GCC Retail
Amazon.com
The Amazon GCC team UAE/KSA is looking for an enthusiastic, creative Senior Content Manager to help build and grow our business in the overall Total Consumer Electronics and Entertainment TCEE team (position based in Riyadh).
The Senior Content Manager will play a leading role in developing the category’s creative direction, style guidelines, and overall CX strategy, discoverability and category online marketing calendar and strategy, meeting the needs of the business while protecting the integrity of the customer experience. They will propose, plan and execute the merchandising plan, new features and products with minimal oversight, partnering with business teams to achieve project goals. This person will drive strategy and ambitions, will set goals that all functions may be involved in achieving
Seen by the team and vendors as an expert in their product line and its customer base, the Senior Content Manager will actively stay on top of new products, brands, trends and markets and propose strategies for optimizing them from a content and promotional standpoint. This person is viewed as a standard-bearer for high-quality, high-impact content and as someone who creatively and proactively finds win-win solutions that benefit the category and customer as well as the overall business.
Key job responsibilities
- Lead annual category calendar content planning, creative development, landing page CX design and scheduling of cross-channel campaigns across gateway, manual merchandising slots, email / social for BAU (Business As Usual) / evergreen / x-site / deals & events
- Product launches & new releases
- Deals & events merchandising for the category (eg. Apple new launches, Amazon Basics, back to school, big releases, new big sellers, Prime Day White Friday)
- Post campaign measurement and analysis
- Coordinate and project manage across Vendor Management, Design and Instock Management functions to source the content inputs for cross-channel campaign execution
- Understand the business requirements and coordinate with central marketing stakeholders to push the inputs into associates, search and xsite social channels as per the business goals
- Drive customer demand or overstock by partnering on ongoing deals & cross-site events
- Contribute to Weekly Business Reviews and Monthly Business Reviews Reporting for Content Management on the browse experience and changes for the categories. Also build the solution to improve the metrics based on the leadership inputs
- Introduce, run and report on a steady A/B testing cycle for content strategy optimization across storefronts, emails and other traffic channels
The Senior Content Manager will play a leading role in developing the category’s creative direction, style guidelines, and overall CX strategy, discoverability and category online marketing calendar and strategy, meeting the needs of the business while protecting the integrity of the customer experience. They will propose, plan and execute the merchandising plan, new features and products with minimal oversight, partnering with business teams to achieve project goals. This person will drive strategy and ambitions, will set goals that all functions may be involved in achieving
Seen by the team and vendors as an expert in their product line and its customer base, the Senior Content Manager will actively stay on top of new products, brands, trends and markets and propose strategies for optimizing them from a content and promotional standpoint. This person is viewed as a standard-bearer for high-quality, high-impact content and as someone who creatively and proactively finds win-win solutions that benefit the category and customer as well as the overall business.
Key job responsibilities
- Lead annual category calendar content planning, creative development, landing page CX design and scheduling of cross-channel campaigns across gateway, manual merchandising slots, email / social for BAU (Business As Usual) / evergreen / x-site / deals & events
- Product launches & new releases
- Deals & events merchandising for the category (eg. Apple new launches, Amazon Basics, back to school, big releases, new big sellers, Prime Day White Friday)
- Post campaign measurement and analysis
- Coordinate and project manage across Vendor Management, Design and Instock Management functions to source the content inputs for cross-channel campaign execution
- Understand the business requirements and coordinate with central marketing stakeholders to push the inputs into associates, search and xsite social channels as per the business goals
- Drive customer demand or overstock by partnering on ongoing deals & cross-site events
- Contribute to Weekly Business Reviews and Monthly Business Reviews Reporting for Content Management on the browse experience and changes for the categories. Also build the solution to improve the metrics based on the leadership inputs
- Introduce, run and report on a steady A/B testing cycle for content strategy optimization across storefronts, emails and other traffic channels
Confirm your E-mail: Send Email
All Jobs from Amazon.com