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WP Engine is rapidly expanding its product portfolio and footprint across Europe, scaling its operations in four key countries and investing in the future of web performance and digital experience. With this growth comes exciting opportunities for top talent to help shape the next generation of products.
Join NitroPack by WP Engine at a transformative moment as we launch our brand new, high-performance product website. This milestone marks the beginning of a refreshed content strategy focused on strategic campaigns, thought leadership, and organic growth that expands NitroPack’s presence as a global brand in the web performance space.
As we continue to scale, we’re looking for a Senior Content Writer to craft content that not only drives traffic but also fuels user engagement and product adoption across multiple touchpoints. Together with our Senior Content Manager, you’ll work at the heart of a marketing team that thrives on insight, agility, and purpose.
Your day-to-day:
Strategic Content Development
Apply keyword and topic research using tools like Ahrefs and Google Search Console to craft long-form content, landing pages, pillar pages, and guides that rank, educate, and convert.
Work closely with our Senior Content Manager to iterate and improve based on data-backed insights.
Blog & Knowledge Base Management
Deliver weekly blog articles based on the editorial calendar outlined by our Senior Content Manager, and suggest ideas and opportunities based on your own newsfeed.
Continuously optimize existing content for performance.
Write and maintain Knowledge Base articles together with our Support Engineers to help users unlock the product's full value.
Campaigns, Media & Cross-Team Content
Support multi-channel marketing campaigns with messaging, headlines, and assets.
Write scripts for webinars, videos, and product demos.
Lifecycle & Email Content
Collaborate on email campaigns, including onboarding flows, product announcements, and monthly newsletters.
Ensure consistent messaging and tone across all user communications.
What Success Looks Like:
Organic traffic growth through high-performing SEO content
Increased brand authority in the web performance optimization space
Higher engagement and CTRs across email and landing pages
Improved user retention through educational and support content
Unified brand voice across product, marketing, and support channels
What Makes You a Great Fit:
3+ years in content creation, ideally in tech
Proven SEO writing experience with tools like Ahrefs, Surfer SEO, Google Search Console, Google Analytics, and Hotjar
Strong user-centric writing skills — you can shift tone from expert to supportive as needed
Ability to collaborate across teams and turn technical input into engaging content
Proficiency in English (C1–C2) — both written and spoken
Bonus: Experience with WordPress CMS (Gutenberg editor)
What We Offer:
Company Stock Options (Every employee is an owner in the company)
Health Benefits (100% Paid Medical, Dental, and Vision)
Generous Vacation Time - 30 days. This includes 25 days PTO, 4 Wellness days and 1 extra day for your Birthday (Who doesn’t like time off)
One time Home Office Stipend
180 BGN Re:Benefit monthly budget - incl. food vouchers, Multisport etc.
Free food/soft drinks in the office
Free lunch in the office every Thursday
Refer-a-friend program
Team buildings in and outside the country
On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal
Home office and flexible hours
Free annual subscription to Calm
Ready to help NitroPack grow as a household name in web performance? Apply now and let’s shape the future of web performance optimization together.
At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.