The Senior Writer will work directly with our international clients to produce high-quality B2B content for digital marketing campaigns. You will be able to manage clients effectively and collaborate with a team of creatives for cross-platform content production and campaign delivery. Experience in B2B marketing is preferred, but not mandatory.

Responsibilities:

Independently develop, research, and produce high-quality B2B content including ad copy, blogs, white papers, digital campaigns, video scripts, and other collateral for lead generation Complete audits of client content libraries and provide recommendations on TOFU, MOFU, and BOFU assets in line with campaign and client objectives Communicate with CEOs, CMOs, and other business leaders and SMEs to understand their interests and execute on target pain points in all messaging Work with client stakeholders to develop and execute on digital content marketing strategy for global technology businesses, including personas, brand voice and tone guidelines, and messaging angles for different stages of the marketing funnel Clarify requirements and project scope based on stakeholder input, and engage with clients to establish procedures for content operations and KPIs for marketing copy Coordinate priorities and proactively identify dependencies or issues that put deliverables at risk Collaborate with team (including Design, UI/UX, Video, Campaigns, Data) and analyze performance data to launch digital campaigns, solve problems, formulate ideas, and improve content and campaign effectiveness in line with client objectives Train and/or mentor junior writers using company’s best practices Do continuous research and learning on content marketing best practices