Overview Voted by Newsweek in 2024 as one of America's Greatest Workplaces for Diversity Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status. Additional benefits offered include, but are not limited to: + Early Access to Paycheck with Earned Wage Access for Hourly Associates (outside of CA) + Tuition Reimbursement + Pet Insurance + Adoption Reimbursement Benefits + Variety of Associate Discounts Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year. Responsibilities Responsible for generating immaculate copy for every brief. Influences target markets by delivering a clear message, taking initiative to seek out new trends, and incorporating them into campaigns effectively. + Understands and incorporates Brookdale’s brand positioning into all content, as appropriate. + Collaborates with account managers, designers, and other marketing channel roles to develop coordinated content and concepts. + Develops creative strategies that are forward-thinking and in-line with current media trends. + Writes head-turning headlines and emotion-evoking copy. + Presents creative concepts and copy to internal team and clients. Manages revisions and reviews cycles. + Manages multiple projects, with the ability to switch from one to the other seamlessly. + Meets deadlines and stays within budget constraints. + Pushes the department, Brookdale, and the brand towards fresh and exciting ideas. + Mentors copywriters and junior copywriters to improve their copy skills. This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor. Qualifications Education and ExperienceBachelor’s Degree in English, Creative Writing, Journalism, or other related field. Minimum eight years professional experience. Proven expertise in producing insightful ad copy and conceptual campaigns, preferably in a professional agency/creative environment; or equivalent combination of education and experience. Certifications, Licenses, and Other Special RequirementsNone Management/Decision MakingApplies existing guidelines and procedures to make varied decisions within a department. Uses sound judgment and experience to solve moderately complex problems based on precedent, example, reasonableness or a combination of these. Knowledge and SkillsPossesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Has a working knowledge of a functional discipline. Physical Demands and Working Conditions + Standing + Walking + Sitting + Use hands and fingers to handle or feel + Reach with hands and arms + Stoop, kneel, crouch, or crawl + Talk or hear + Ability to lift: up to 25 pounds + Vision + Requires interaction with co-workers, residents or vendors Brookdale is an equal opportunity employer and a drug-free workplace. Job LocationsUS-TN-Brentwood CategoryAdministration Sub-CategoryCommunications Position Type (Portal Searching)Regular Full-Time ID2024-260418 Location : NameBrand Marketing-NSH Location : Address111 Westwood Place Location : LocationUS-TN-Brentwood Job Code101121 Work LocationOn-Site