WHO WE ARE AT BASH 

We are a team of leaders, bold thinkers and friends, and we’re on a mission to create remarkable omni-channel experiences for our customers.

We believe that by being Bold, Accountable, Simple and Human, our values will lead us forward, keeping us real, connected and directed.

By leveraging the power of technology and exceptional talent, we are building products that bring the physical and digital world together to create communities that prosper. This journey requires grit, ambition and teamwork as we transform SA retail for the better.

And we’re only just getting started. Now is the time to jump onboard.

 

As a Senior Copywriter in the visual merchandising squad, you’ll be part of an energetic, customer-centric team dedicated to delivering engaging and conversion-driven messaging for the No.1 South African fashion app and retailer. You’ll play a key role in supporting our mission to bring the right product, at the right time, to the right customer—tailoring each piece of content to create seamless, omni-channel shopping experiences that increase customer lifetime value (LTV), drive conversion, and boost engagement.

In this role, you’ll be responsible for developing compelling copy across retail campaigns, promotional activities, and editorial content, speaking directly to our customers’ needs. You’ll collaborate with cross-functional teams, including design and strategy, to ensure that our brand’s messaging is engaging, relevant, and able to create strong connections with our customers. We’re looking for someone with experience in retail-focused creative agencies or environments.

What you’ll do:

Campaign Copywriting: Craft high-impact messaging for seasonal retail campaigns, promotions and new assortment launches. Editorial Content Creation: Develop engaging editorial pieces, trend highlights, and styling tips that resonate with our diverse audience and reinforce Bash’s position as their ultimate shopping companion. Personalised Customer Communication: Write tailored copy for customer segments to create meaningful, personalised experiences across platforms, including app, website and email. Product Positioning: Collaborate closely with the merchandising team to ensure categories and brands are positioned attractively and persuasively, reinforcing Bash’s fashion and lifestyle credentials. Omni Experience Content: Produce messaging that invites store customers to discover an expanded range and online features that elevate the shopping experience, fostering omni-channel conversion. Cross-Channel Strategy Alignment: Collaborate with design and strategy teams to maintain consistent, on-brand messaging across all customer touchpoints. Writing Guidelines: Build, document, and maintain brand writing guidelines to ensure cohesive messaging, tone, and voice across all customer touchpoints and content types. This job is for you if you have: Experience: 5+ years of copywriting experience in retail, fashion, or lifestyle brands—ideally from a retail-focused creative agency or in-house retail creative team. Industry Knowledge: Deep understanding of lifestyle trends and the retail landscape in South Africa. Knowledge of omni-channel marketing and customer-centric content. Customer Focus: Strong ability to empathise with and understand the needs of our customers, crafting messages that resonate deeply, encourage engagement, and drive conversion. Creative Excellence: Proven track record in developing compelling, conversion-driven, and editorial copy, with a portfolio demonstrating retail campaign experience. Writing Standards Development: Experience in creating and maintaining brand guidelines for writing, ensuring a consistent tone and style across various content forms and platforms. Strategic Mindset: Ability to think strategically about content, understand how to align with key business KPIs (LTV, conversion, engagement), and support overall VM objectives. Collaborative Spirit: Ability to work in close collaboration with cross-functional teams in a fast-paced environment, contributing to a cohesive brand message. Adaptability: Comfortable adapting style and tone to suit various formats, from in-store signage to digital ads, ensuring a seamless customer experience.

Why Join Us?

You’ll have the chance to be part of a fast-growing team, contribute to high-impact projects, and make a tangible difference in the way people shop. If you’re ready to bring fresh ideas, drive impactful messaging, and join a bold and customer-first team, we’d love to hear from you!

 

JOINING THE BASH TEAM

Working remotely has its benefits and we play to them with our flexible, digital working model. We empower our people to choose where they would like to do their best work, with the tools they need to get there but we also encourage our teams to travel so we can also make magic happen face to face. Our offices are a vibe, which doesn’t hurt. They are decked out to make collaboration easy and help our team create lasting connections with each other. We bring teams together for planning, celebration, ideation and onboarding, and more. 

BASH PERKS 

Our perks are supercharged by our intangible benefits, like the optionality that comes with building a hyper growth business, being surrounded by the best talent in the biz and building great products that wow our customers and drive growth for our country.

Best of the Best- The wealth of talent we have will surprise + inspire you

Security within a startup- The best of both worlds. TFG's buy-in lets us invest in the people and initiatives we believe in.

Agency and Optionality- Use the ambition and collective force of our talent to drive your career in the direction you dream.

Connection and Friendship- We make sure you connect, laugh and have fun with the team. Play hard, work hard vibes.

Top $$ The best people, in the right roles, earning at the top tier.

Your Time- We’ve got generous paid holiday, wellbeing leave and even Birthday leave for you to enjoy when you need it.

Exclusive Shopping Discount- Save when you shop across over 500 brands in-store and on bash.com.