**Company Description** CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment. CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader. **Overview** You would be responsible for the conception & execution of innovative materials for integrated, cross channel initiatives including: large web initiatives, online advertising and digital marketing. This person should have a strong core in not only traditional writing for advertising, but specific pharma experience. This person’s primary responsibility will be to be a key participant in shaping the creative strategy showing strong conceptual abilities, offering unique solutions to challenges. The Sr. Writer should stimulate ideas and bring out the imaginations of the team in working toward developing their leadership skills. **Responsibilities** + Participating fully in the development creative briefs and of strategic and tactical plans + Alert to changes in the client’s marketplace; evaluates work in light of the marketing situation + Works with the client directly on developing solutions and presenting ideas + Works more independently, under tight deadlines, while juggling multiple projects + Articulates a clear direction to studio, vendors and junior staff\Expert knowledge of the science in order to use it innovatively + Begins to master nuances of the work and shows ability to think on feet + Work on multiple projects simultaneously and juggle writing demands + Ensure copy tone and style are consistent with brand and style guidelines + Interact with project teams to understand business objectives and audience demographics + Makes sound decisions in an expedient manner + Upholds the highest standards for all agency work while upholding agency performance standards in all direct reports **Qualifications** + At least 5- 7+ years of professional writing experience in an advertising or interactive agency + Must have 1-3 + years of Pharma or Health/Healthcare experience + Previous mentor or leadership experience is strongly preferred + You must also have strong experience working on large cross channel and/or direct marketing initiatives including rich media, web, direct and print. Experience with online and social media is strongly preferred. + A strong & diverse portfolio is required for consideration + Must be open to travel as needed for client engagements **Additional Information** Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $73,500 - $123,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/24/2024.