Job Summary

 

The U.S. Marketing team at Foundever® is seeking a B2B Senior Copywriter to craft emotionally compelling, insightful copy that drives awareness, engagement and conversion across brand, demand, and lead-generation efforts. This role turns project briefs into impactful copy, collaborates with design on campaign concepts, and ensures performance alignment with marketing goals. Ideal candidates bring B2B expertise, lead generation campaign experience and familiarity with Generative AI tools to enhance ideation and scalability.

Responsibilities

 

Develop concise, engaging copy for advertising and media that drives interaction with brand, demand, and lead-generation campaigns across the full funnel. Execute from the creative briefs provided by the campaign manager and content strategist, ensuring alignment with campaign objectives, audience insights, and strategic goals. Create and refine content for social media, emails, digital ads, and video scripts, maintaining consistency with Foundever’s brand voice and objectives. Collaborate with designers to conceptualize the look, feel, and creative direction of campaigns, ensuring a cohesive and visually aligned narrative across all content. Work with Marketing Operations to ensure copy meets formatting standards, optimized length, and keyword insights to maximize SEO and performance. Adapt long-form content into short-form formats, leveraging insights and key points from white papers, guides, and e-books to enhance campaign relevance and messaging impact. Assist in crafting targeted messaging for sales enablement materials, Inside Sales/BDR cadences, webinars, virtual events, and other content that supports consistent brand storytelling throughout the customer journey. Collaborate with Global and Product Marketing teams to ensure seamless integration of short-form content within larger campaign assets.

 

Qualifications & Skills

 

Minimum of 5–7 years of experience in copywriting, ideally in a B2B marketing context. Experience in an agency or a similarly fast-paced environment is preferred. Knowledgeable about Generative AI and Large Language Models (LLMs) like ChatGPT and Claude, with demonstrated experience using these tools to drive ideation, strategy, and scalable content output. Bachelor’s degree in communications, journalism, advertising, marketing, or comparable experience in a related field. Familiarity with customer experience (CX), technology, professional services or business process outsourcing (BPO) industries is beneficial but not essential. Strong ability to write clear, effective short-form content for ads and media channels, designed to drive engagement and conversion. Adaptability to quickly learn industry language and audience insights, ensuring messaging is relevant and effective. Collaborative and team-oriented, with a focus on aligning short-form content with broader campaign goals. Organizational skills to manage multiple projects and meet deadlines in a fast-paced environment. Proficiency in Microsoft Office Suite (Outlook, Word, Excel) and related software. Travel & Salary Range

 

Moderate travel (up to 10%) may be required.

 

The base pay range for this position in the United States is $100,000.00-$110,000.00 per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience.

Pre-employment Requirements

 

Offers of employment are conditional and require that you complete and pass a criminal background check that reviews all criminal activity in every area of residence for the last seven years.

 

Foundever is committed to selecting, developing, and rewarding the best person for the job based on the requirements of the work to be performed and without regard to race, age, color, religion, sex, creed, national origin, ancestry, citizenship, disability/handicap, marital status, protected veteran status, uniform status, sexual orientation, pregnancy, genetic information, gender identity and expression, or any other basis protected by federal, state or local law. The Company forbids discrimination of all kinds, whether directed at Associates, applicants, vendors, customers, or visitors. This policy applies to all terms and conditions of employment, including recruitment, hiring, promotion, compensation, benefits, training, discipline, and termination.