Senior CRM Digital Designer
Cracker Barrel
**WHY CRACKER BARREL**
What is it like to work at Cracker Barrel? It feels like…
+ **Care beyond the table** – At Cracker Barrel, we are a team. From the moment you join Cracker Barrel, you should feel cared for, confident in your role and like you belong.
+ **Opportunities to fill your cup** – Here at Cracker Barrel, we believe in providing opportunities for growth and development and setting you up for success within our walls and beyond. From day one, you’ll have hands-on, role-specific training and the ability to engage in peer-to-peer learning.
+ **A warm welcome** – For five decades, we have focused on creating a Pleasing People® brand that inspires a “home away from home” feeling for each other and our guests. We work hard to inspire a sense of belonging that continually motivates our teams – from the newest to the most tenured employees.
**Serving up the care – and career – you crave.**
**WHAT YOU'LL DO**
Will collaborate with the in-house studio and production team to develop loyalty and CRM campaigns, promotions, and branded materials for the website, app, email, SMS, and other 1:1 marketing channels. This position requires expertise for the basic mechanics of direct response, email, and achieving CRM objectives while using a hands-on approach to developing visually compelling and user-centric designs that align with our brand.
+ Collaborate with the creative team to conceptualize and execute compelling designs that meet business objectives: including but not limited to email campaigns, components for web/app, social media graphics, and promotional materials.
+ Digest creative briefs and output designs that are in-line with our brand to drive consistency across marketing projects.
+ Communicate design concepts and rationale to stakeholders, providing clear and persuasive presentations when needed. Gather feedback and adapt designs to meet project objectives.
+ Partner with marketing teams to understand and implement large cross-channel campaigns.
+ Stay up to date with industry trends, new technologies, and tools.
**WHAT YOU'LL NEED**
Education and Experience:
+ 8 years of professional design experience focused on CRM and digital-focused creative.
+ Experience with print creative and production.
+ Experience with designing for print communications.
+ Experience with Workfront and Slack preferred.
Knowledge and Skills:
+ Solid understanding of direct 1:1 marketing, loyalty programs, and other CRM communications.
+ Highly proficient in Figma and the Adobe Creative Suite (Illustrator, Photoshop, InDesign).
+ Understanding of HTML and CSS (however coding is not required)
+ Written and oral communication skills.
+ Expert knowledge in design principles including, but not exclusive to, visual hierarchy, color theory, negative space, typography, balance, and alignment.
+ Excellent time management and organizational skills.
+ Ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
+ Self-motivated and independent designer with the ability to “think-ahead” on projects and take proactive steps to advance creative projects with minimal direction.
+ Must have a strong portfolio showcasing high-end design skills and creative across varied channels, including email.
**WHAT’S IN IT FOR YOU **
+ **Compensation and Bonuses:** Competitive Annual Salary | Annual Bonus Opportunities
+ **Care for Your Well-being:** Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program
+ **Growth and Development:** Business Resource Groups | Tuition Reimbursement | Professional Development
+ **Invest in Your Future:** 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program
+ **Even More to Look Forward to:** 35% Discount on Cracker Barrel Food and Retail items
**ABOUT US**
_For more than 50 years, we have committed to serving up a sense of warmth and hospitality across hundreds of stores across the country. We believe in providing opportunities for growth and development for our 70,000 plus team members and take pride and comfort in that enduring Cracker Barrel hospitality. It’s something our employees and guests can count on now and into the future as we welcome new employees, guests, and experiences. Just like uncovering a delightful find in our stores, there is potential for discovery and fulfillment in every job at Cracker Barrel._
**PURSUE THE CAREER YOU CRAVE—APPLY NOW**
**Cracker Barrel is an equal opportunity employer.**
Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.
At Cracker Barrel, we believe everyone deserves to feel cared for – we start with our team. To us, care means Culture, Achievement, Responsibility, and Experience and is the foundation for everything we do.
We’re welcoming team players and go-above-and-beyond helpers who value what everyone brings to the table. Our passion and commitment to serving others – and each other – bonds us to work together no matter what the fast-paced and unpredictable days bring.
At Cracker Barrel, you’re never alone on the journey. Whether you’re serving our guests or serving someone who is, you’re part of a team that creates a “home away from home” feeling and encourages opportunities to learn new skills and find fulfillment in every role. We know that when we care for each other, we can create the best experience for our guests – and that’s something we all crave.
Ready to gather ‘round our table? We’re serving up the care – and career – you crave.
Click here to tell us about yourself! We'll get in touch if there's an opportunity that seems like a good fit.
For more than 50 years, we have committed to serving up a sense of warmth and hospitality across hundreds of stores across the country. We believe in providing opportunities for growth and development for our 70,000 plus team members and take pride and comfort in that enduring Cracker Barrel hospitality. It’s something our employees and guests can count on now and into the future as we welcome new employees, guests, and experiences. Just like uncovering a delightful find in our stores, there is potential for discovery and fulfillment in every job at Cracker Barrel.
In compliance with federal and state equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law. Qualified applicants are considered for employment according to the laws of the respective state of employment. If you feel this policy has been violated, you may report such instances to the Employee Relations Department toll free at 1-800-333-9566.
Cracker Barrel does not unlawfully discriminate in hiring. If you are interested in applying for a position and need a reasonable accommodation during the application process, please contact 1-800-333-9566 so that we can work with you to reasonably accommodate you. Note that individuals who have any hearing impairment will be reasonably accommodated in the application process.
In compliance with federal and state equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law. Qualified applicants are considered for employment according to the laws of the respective state of employment. If you feel this policy has been violated, you may report such instances to the Employee Relations Department online (http://www.crackerbarrel.com/contact-us/employee/ ) or toll free at 1 800-333-9566.
Cracker Barrel does not unlawfully discriminate in hiring. If you are interested in applying for a position and need a reasonable accommodation during the application process, please contact (1-800-333-9566) so that we can work with you to reasonably accommodate you. Note that individuals who have any hearing impairment will be reasonably accommodated in the application process.
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