4th Floor Creative is Sony Music Entertainment UK’s in-house creative & strategy hub, which unites Brand Partnerships, Sync, Visual Creative, Digital and Audience Development (D&AD). The division works with Sony Music’s iconic labels – including Columbia, RCA, Commercial Group, Ministry of Sound, Relentless, Insanity – to orchestrate best-in-class activations and amplify artist and brand stories to connect with a global audience.

As the Senior CRM Manager, you will look after a team who are responsible for working closely with our labels at SMEUK to help deliver best-in-class, creative & innovative CRM campaigns for our artists with the aim of engaging artist current fanbases & acquisition of new fans. You will also work closely with our Insight and Analytics team, Digital Media and Web / e-commerce teams.

You will also work closely with our Global Product, Design and Engineering team based out of NY who are responsible for providing the tech by which you will deploy campaigns. With this you will actively demonstrate best-in-class campaigns from the UK and provide continual feedback to this group to develop our offering in this space and contribute to the global strategy.

What you'll do: Devise communication and fan data acquisition strategies for artist and label CRM audiences, utilising new technologies and developments in CRM systems Work closely with the Global Product, Design & Engineering to support the role out of Sony’s global CRM toolset & to shape the future strategy of CRM.  Responsible for the roll-out of new CRM tools or processes to UK Labels. Build and develop best-in-class, creative and innovative CRM campaigns for our Artists & Ecommerce teams Spearhead a learning initiative within the company around CRM which continuously shares CRM best practice and new developments so that we are making the best use of our toolset and providing artists with the best possible service.  Line manages two CRM team members & be responsible for the development. Set KPIs and goals, provide comprehensive campaign reporting and actionable insights working closely with our Insight & Analytics team.   Who you are: Proven experience in a CRM role, preferably in Music, Entertainment or Media. Experience with Salesforce Marketing Cloud, or similar technologies. Knowledgeable in CSS, JavaScript, HTML & Email Marketing Experience with third party tools (or similar) such as Movable Ink, Wyng and The Appreciation Engine is desirable. Experience with e-commerce stores such as Shopify. Knowledge of Data Protection legislation and data management. Use of project management tools such as Asana. Team leadership experience  Strong Project management skills, with the ability to manage a team to deliver projects on time. A detail-orientated, excellent communicator, and enthusiastic collaborator that works well with team members. Ability to thrive in fast-paced environment, manage multiple tasks at once and work to deadlines. Passion for music and helping artists to connect with and build new fanbases

 

What we give you: You join a vibrant global community with the opportunity to channel your passion every day  A modern office environment designed for you, empowering you to bring your best  Investment in your professional growth and development enabling you to thrive in our vibrant community  The space to accelerate progress, positively disrupt and create what happens next  We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives  We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break  Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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Please note that applicants must be at least 18 years of age.