**Our story** Strada is a technology-enabled, people powered company committed to delivering world-class payroll, human capital management, and financial management solutions to organizations globally. With a team of more than 8,000 experts and over 30 years of expertise, Strada blends leading-edge technology with human ingenuity to help businesses across the globe design and deliver at scale. Supporting over 1,400 customers in 33 countries, Strada partners with customers at every stage of their journey, to help drive their vision forward. It’s why we’re so driven to connect passion with purpose. Our team’s experience in human insights and cloud technology gives companies and employees around the world the ability to power confident decisions, for life. With a comprehensive total rewards package, continuing education and training, and tremendous potential with a growing global organization, Strada is the perfect place to put your passion to work. To learn more about us, visit stradaglobal.com **The Role** In this all-important role, the Senior Customer Marketing Manager will put a lens on our customers, developing global campaigns that engage and delight them while providing additional value through exposure to various solutions, offerings, and product features. This individual will also be responsible for creating a customer reference and advocacy program that collects and showcases customer stories from across the globe, amplifying their voices while providing them with value throughout their journey. This role is remote-based and reports directly to the VP of Marketing and Communications at Strada. **Responsibilities** + Define the annual customer marketing plan, objectives, and goals. + Develop and execute targeted marketing campaigns to engage and retain existing customers, promote loyalty and advocacy, and drive revenue growth. + Create campaigns to expand and drive revenue in accounts through cross-selling and upselling. + Promote engagement among the existing customer base by introducing them to various Strada offerings, services, and the latest product features and releases. + Establish continuous communication with clients through emails, newsletters, alerts, etc., ensuring they are always updated with the latest Strada news and offerings. + Oversee our customer reference program to ensure a robust collection of customer references, testimonials, and success stories from around the world. + Support the growth of customer advisory boards, user groups, and broader customer communities. + Curate and activate a continuous pipeline of customer references. + Design and implement a customer advocacy programs. + Collaborate with the content and product marketing teams to produce high-quality, customer-centric content and customer case studies and weave customer stories into every facet of marketing. + Align with internal account teams to become a strategic resource to them, showing how customer advocacy can help deepen and broaden relationships with their accounts. + Ensure effective management and tracking of customer reference status, preferences, activities, and measurable impact. + Increase the number of actively engaged customer references to drive advocacy and visibility in the marketplace. + Track and report on the effectiveness of customer advocacy initiatives and monitor and analyse customer feedback for continuous improvement. + Attend customer meetings and events and be the voice of the customer back into the organization. **Skills** + 5+ years of experience in customer marketing or advocacy in a global Tech, HR, or B2B SaaS environment. + Demonstrated success in developing and managing customer reference and advocacy programs. + Experience in the development and execution of integrated campaigns to support the upsell/cross-sell of products to an existing customer base. + Strong content marketing skills with exceptional written and verbal communication. + Experience with customer reference and advocacy platforms such as Base.AI, Slapfive, etc., and CRM systems (e.g., HubSpot, Salesforce). + Strategic thinking ability and a proactive attitude, comfortable with change and managing multiple projects and stakeholders from across the globe. + Passionate about relationship building with internal and external stakeholders. + Focused on amplifying customer stories across platforms (social, web). We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization. Salary Pay Range Minimum : 72,700 CAD Maximum : 115,400 CAD Pay Transparency Statement: Alight considers a variety of factors in determining whether to extend an offer of employment and in setting the appropriate compensation level, including, but not limited to, a candidate’s experience, education, certification/credentials, market data, internal equity, and geography. Alight makes these decisions on an individualized, non-discriminatory basis. Bonus and/or incentive eligibility are determined by role and level. **DISCLAIMER:** Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units. .