We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

 

What you'll do

 

SAP LeanIX is actively seeking an experienced Senior Customer Marketing Specialist to join our rapidly expanding organization and lead our customer marketing initiatives. This strategic role will require you to work hand-in-hand with various team leaders in Marketing, Customer Success, and Sales to conceptualize, create, and scale customer experience programs with the aim of bolstering the loyalty and growth of our Community. You should possess a solid history of understanding customer needs and decision-making processes, coupled with a strong focus on gauging the success of your initiatives. You should also be comfortable presenting your findings and developments to key stakeholders with confidence.

• Strategizing Customer Marketing: Conceptualize and develop an innovative Customer Experience strategy, leveraging insights across segments, products, and personas, and understanding the customer decision journey.

• Enhancing Customer Community’s Maturity: Collaborate with Customer Success to elevate all existing community activities, including communication and interaction.

 • Leading Customer Programs: Design programs that align the overall business goals to foster awareness, generate pipeline, accelerate activation, inspire advocacy, and encourage referrals.

 • Managing Content Creation: Oversee the development of content calendars and programs to ensure we are offering valuable content to all member segments and driving engagement.

 • Aligning Cross-functional Teams: Work closely with all levels in Marketing, Customer Success, and Sales to ideate, build and scale customer experience programs, and build out customer.

 

What you bring

 

 • Experience in a similar senior role, with a proven track record of driving successful customer marketing activities.

• An advanced degree in marketing, analytics, business, or business informatics, or a related field.

 • Proven experience in independently creating and successfully executing community[1]focused marketing campaigns.

• Managing and prioritising projects across multiple teams, and collaborating with various stakeholders

• Budget management experience.

 • Exceptional analytical abilities and advanced project management skills.

• Excellent interpersonal and communication skills.

 • Comprehensive understanding of B2B SaaS.

 

 

​Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 406967  | Work Area: Marketing  | Expected Travel: 0 - 30%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.