Media Meter Inc. It is a technology company that tracks mentions across thousands of media channels including newspapers, magazines, radio, TV, blogs, and social media. For us, it’s all about helping organizations understand what is happening in their world so that they can build more effective communications strategies. We do this by revealing conversations about issues and brands in the media, extracting insights from these conversations so that organizations can build strategies around them.
Is this role right for you?
We are seeking a highly skilled and experienced Senior Data Analyst to join our team. The ideal candidate will have a strong background in data analysis, with the ability to interpret complex data sets and provide actionable insights. As a Senior Data Analyst, you will play a crucial role in our media monitoring operations by analyzing media data, identifying trends, and supporting strategic decision-making processes..
Key Responsibilities:
Collect, process, and analyze large datasets from various media sources, including print, broadcast, online, and social media. Mentor and provide guidance to junior data analysts, fostering a culture of continuous learning and development. Develop and maintain data models, dashboards, and reports to provide insights on media trends, audience behavior, and campaign performance. Collaborate with cross-functional teams to understand business requirements and translate them into data-driven solutions. Conduct thorough data quality checks to ensure accuracy and reliability of data. Identify patterns, correlations, and anomalies in data to support media monitoring and analysis. Present findings and insights to stakeholders through clear and concise reports, visualizations, and presentations. Stay updated with industry trends, best practices, and emerging technologies in data analysis and media monitoring.