Job Purpose: We are seeking a highly skilled and business-savvy Senior Data Analyst (Campaign Automation and Development) to join our dynamic team. The ideal candidate will not only possess technical expertise in Python, SQL, and Airflow but also demonstrate a keen understanding of business needs and the ability to apply sound judgment in workflow development. The Senior Data Analyst (Campaign Automation and Development) will play a crucial role in driving campaign success by proactively identifying opportunities for process improvement and developing innovative solutions.

Key Responsibilities
• Analyze business requirements and apply critical thinking to develop optimized campaign workflows
• Design and implement robust and scalable workflow solutions using Python and SQL
• Set up and configure Airflow environments to streamline workflow management
• Collaborate with cross-functional teams to gather insights and align workflow development with business objectives
• Proactively identify areas for process improvement and propose data-driven solutions
• Develop and maintain data pipelines to support campaign workflows
• Continuously monitor and optimize workflow performance to ensure maximum efficiency
• Troubleshoot and resolve complex workflow-related issues
• Provide expert guidance and recommendations to stakeholders based on business needs and technical feasibility
• Document workflow processes and maintain comprehensive technical specifications

Competencies and Requirements
Education: Bachelor's degree in Computer Science, Engineering, Business, or a related field
Experience:
• 3-5 years of experience in developing workflows and data pipelines, with a focus on business process optimization
• Experience with marketing automation platforms and data visualization tools
• Proven track record of driving process improvements and delivering measurable business results
• Work experience in Integrated Resort strongly preferred
Knowledge/Certificates:
• Strong proficiency in Python programming and SQL
• Experience with Airflow setup, configuration, and optimization
• Familiarity with Linux operating systems and development tools like VSCode
• Knowledge of DevOps platforms and practices
• Knowledge of agile development methodologies and experience working in a Scrum environment
• Exceptional business acumen and ability to understand and align with organizational goals
• Strong analytical and problem-solving skills, with the ability to think critically and develop innovative solutions
• Excellent communication and collaboration skills to effectively work with cross-functional teams
• Flexibility and adaptability to handle changing priorities and meet deadlines in a fast-paced environment
• Strong organizational skills and meticulous attention to detail
• Strong ownership and servicing mind-set to ensure efficient and effective program delivery
Language Ability: Proficiency in English and Cantonese/ Mandarin