The Senior Demand Marketing Manager is responsible for the design, development, execution and measurement of integrated lead creation and demand campaigns for Clarivate IP Solutions. Drive and accelerate marketing growth and help to ensure that marketing-impacted sales and revenue targets are met. Collaborate with key stakeholders within marketing, sales, and the business to grow demand at all stages of the marketing funnel, leverage content and a multi-channel approach throughout. Measure campaign performance throughout the campaign lifecycle and drive toward optimization through testing and a data-based, iterative approach.

About You – experience, education, skills, and accomplishments  

7+ years in B2B digital demand marketing or similar positionsProven track record of developing integrated, multi-channel campaigns that drive lead generation and pipeline contributionAbility to manage full life cycle of marketing campaignsStrong analytical and quantitative skill set with ability to understand performance results and embrace market testingExcellent verbal and written communication skillsAbility to effectively liaise and collaborate with other functions to achieve business objectivesStrong organization and project management capabilitiesBachelor’s degree or higher

What will you be doing in this role? 

Lead development and execution of global demand creation and lead generation marketing for Clarivate solutions through integrated, multi-channel campaignsDeveloping short-term and long-term demand strategy plansCollaborate with product and industry marketing teams to identify target personas, leverage key value propositions and align on business needsPartner with Sales to understand sales drivers, align on priorities and identify opportunities for pipeline accelerationWork with global field marketing teams on local application of global campaigns, understand local demand requirements, and support lead follow-up discipline with Sales teamsEmploy appropriate marketing channels needed to achieve marketing reach and effectiveness; grow use of new channels to expand overall reachLeveraging data and results across all levels of the marketing and sales funnel, analyse performance of campaigns, monitor progress toward goals and modify approach as neededEmbrace testing throughout the campaign life-cycleEnsure that effective demand marketing occurs at multiple levels of the marketing and sales funnels, in cooperation with sales teams, to accelerate sales and revenue recognition

About the Team 

This role will report into the Director, Demand Marketing within the IP Segment at Clarivate working as part of a team of 4 Demand and Field Marketers as well as collaborating with the wider marketing teams within the segment.

   

Hours of Work  

Full time, 1 year fixed-term contract position on a hybrid basis in our London office 2-3 days’ per week.

At Clarivate, we are committed to providing equal employment opportunities for all persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.