Barbaricum is seeking a Senior Design Experience Lead (SDEL) to serve as the Government’s primary design thought partner and customer experience strategist under this Task Order.

 

The SDEL will bridge Outreach & Engagement, IT, Cybersecurity, and Data, driving innovation in how information, services, and experiences are delivered to the military community. This role combines strategic vision with hands-on execution—fostering human-centered design, guiding creative and brand strategy, interpreting customer feedback and user insights, and enabling modern, accessible, and data-informed customer experiences across digital platforms.

 

Responsibilities:

Serve as the program's principal design thought partner and customer-experience strategist. Bridge design, operations, and technology teams to align customer needs with IT, Cybersecurity, and Data initiatives. Lead strategic design and innovation initiatives for enterprise systems and government programs. Guide human-centered design processes, creative direction, and brand strategy to improve user experiences. Analyze user feedback and behavioral data to identify design and service improvements. Provide design vision and innovation strategies to senior leadership, program managers, and product owners that align with organizational objectives. Apply modern design and accessibility standards (e.g., Section 508 / WCAG) to ensure inclusive, user-friendly experiences. Oversee UI/UX testing, evaluation, and optimization in agile website and application development environments. Develop UX strategies incorporating journey mapping, usability testing, and iterative design. Support enterprise-level initiatives, including mobile and web platforms, to enhance the delivery of services and information to the military community.

 

Required Qualifications:

 

Active DoD Top Secret / SCI clearance Minimum 5 years’ experience shaping and delivering strategic design, customer experience, and/or brand innovation initiatives for government or large-scale enterprise systems Minimum 5 years’ experience with human-centered design, analysis of user feedback and behavioral data, and/or creative / brand strategy Minimum 3 years’ experience providing design vision and innovation strategies to senior leadership, PMs, and product owners Minimum 3 years’ experience applying modern design practices and accessibility standards (Section 508 / WCAG) and managing UI/UX testing, journey mapping, and iterative design in agile environments

 

Preferred Qualifications:

Bachelor’s degree in Communications, Marketing, Human-Centered Design, Business, or related field Experience interpreting user-centered data, digital performance metrics, or customer feedback to inform strategic goals Certifications in usability or UX design, human-centered design, project/program management (PMP / PgMP), or analytics/marketing