**ROLES & RESPONSIBILITIES** **1. Main purpose of roles:** + This role is designed as a center of excellence to collaborate with stakeholders including Marketing, Sales, Medical and provide them guidance on executional excellence of multiple workstreams including digitally-driven marketing (above the line and below the line media) and multi-channel engagement to ultimately drive meaningful interaction and engagement with Healthcare Professionals and patients. This is a B2B and B2C role. + The job holder is expected to possess combination of strategic level with insightful understanding of brand plan and ability to translate this understanding into precise execution **2. Main responsibilities:** Multichannel Engagement (MCE): 40% + Lead multi-channel HCP marketing strategy/actions plan and launch new tools and transformation programs to ensure growth of customer interactions. + Ensure global MCE framework is adapted. Build tracking, analysis and insights to improve MCE. Working closely with cross-functional teams and regional teams to ensure action plans are well implemented + Deploy key global program in beyond-the-pill service (a:care). Ensure country key objectives regarding KPIs are met, platforms developed, analysis, content implemented. Digital Marketing (Consumer/Patient): 40% + Develop digital performance strategies aligned to Brand Plan + Drive consumer integration communication strategies for key consumer brands. Ensure consumer brands digital assets and Abbott branding identity. + Implement external communications project as assigned by line manager. + Monitor execution and implementation of the brand plans. Drive best practice across brands. Ensure analysis, reporting, alignment with cross-functional and regional/global teams + Drive improved processes for greater business impact and efficiency of spend + Drive culture and practice of campaign optimization and campaign performance management Event Management: 20% + Coordinate with Marketing, Sales and Medical for full year event plan + Provide proper planning, risk management and revise event planning calendar on quarterly basis + Allocate resources, collaborate with relevant functions/stakeholders for event execution as per plan, budget while strictly follow standard process, way of working, executional guidelines of office of ethic and compliance (OEC) **MINIMUM BACKGROUND/ EXPERIENCE REQUIRED** **Work Experience** : + Minimum of 8-10 years’ experience in performance Digital Marketing/Brand management in a regulated industry (healthcare or pharma preferred, but not required) + Experience in digital transformation of sales and marketing + Experience as people leader, with at least more than 3 direct reports people management **Professional Skill:** + Strong digital knowledge with high business sense to drive for results. + Strong change management skills + Ability to adapt MCE/Digital knowledge into different categories with regulatory barriers and build a selective but highly impactful mix. + Proven success in brand building; brand strategy; consumer integrated marketing communications + Ability to lead, convince, change and inspire field-force for implementation of marketing programs + Strong collaboration with key internal functions in development and tracking implementation of marketing programs (field-force leadership, Area Mkt., MA, RA, GA, Training, Comex) + Exceptional speaking/written communications skills + Strong project management and reporting/insights sharing skills **Behavior/ Leadership Skill:** + Excellent interpersonal and collaboration skills. + Agile adaptive mindset and way of working + Strong results-oriented attitude + Self-starter, with bias for continuous improvement + Apply Abbott Capabilities Framework. **Language Skill:** + Advanced written and spoken English proficiency + Vietnamese **Computer Skill:** + Able to utilize MS computer programs such as notes, excel and PowerPoint to compile, build, analyses and consolidate data. **MINIMUM EDUCATION REQUIRED** + University/ Post University degree in Business or Marketing + MBA is strongly preferred. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com