The Senior Digital Experience and Automation Specialist supports regional and global marketing teams with various aspects of our go-to-market strategy, including campaign planning, operations, optimization, and measurement across our website and marketing technology stack

What You’ll Do

Collaborate with internal stakeholders to build and optimize marketing programs in systems including, but not limited to, Marketo, SFDC, Drupal, 6Sense, Drift, and On24

Monitor and maintain scalable processes in Marketo and Salesforce that follow best practices in campaign optimization, execution, and tracking

Perform extensive QA activities across systems prior to campaign deployment to ensure quality

Support day-to-day website operations, including web content management, landing page creation for demand generation campaigns, and localization to improve discoverability (SEO), user experience, and conversion rate optimization

Work closely with regional teams to localize content and build the digital elements of regional campaigns, including translation workflow and management

Gather and condense stakeholder requirements to align regional marketing needs with global teams

Maintain marketing database quality, including list imports and cleanup, audience segmentation, and subscription management

Work with regional teams to define and build target account lists using first-party data and intent data for all marketing campaigns to ensure efforts are focused on the right audience

Lead the maintenance and enhancement of data through data cleanliness and governance efforts; improve data quality results by identifying best practices and system improvements

Ensure regional compliance with privacy programs, such as GDPR, CASL, and CCPA, to ensure marketing and sales data adheres to Workiva’s Privacy and Compliance Policy Guidelines

Continuously improve and conduct in-depth analyses measuring marketing campaign effectiveness

Implement A/B testing and provide actionable insights to optimize campaign performance

Review, analyze, and assess digital marketing programs against objectives to determine effectiveness

What You’ll Need

Minimum Qualifications

Bachelor’s Degree with a minimum of 4 years of related experience, or a Master’s Degree with 2 years of related experience

Preferred Qualifications

5+ years of experience in Marketing Automation/Operations, Digital Marketing, and website management

Proficiency in Marketo and Salesforce (or equivalent marketing automation platforms and CRMs)

Knowledge of HTML and CSS; familiarity with Drupal CMS or equivalent

Exceptional organizational skills with the ability to manage multiple processes and deadlines

Strong analytical skills with a KPI-driven background; ability to extract insights and provide value for future campaigns

Self-motivated and autonomous with a self-starter mindset

Excellent verbal, written, and interpersonal communication skills

Fluency in English is required; proficiency in Japanese or Mandarin as a secondary language is advantageous, as you will be liaising with local teams in Hong Kong, Taiwan, and Japan

Experience working with global teams and an understanding of the APAC market

Travel Requirements & Working Conditions

Minimal travel for customer and internal meetings

Reliable internet access for any period of time working remotely and not in a Workiva office

Workiva is an Equal Employment Opportunity Employer.  We believe that great minds think differently.  We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.  

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com. 

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

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