Job Title:

Senior Digital Marketing Manager

Location:

CityScape

What you'll do:

As Senior Digital Marketing Manager, you will be working in a digital marketing leadership role; responsible for developing, leading and executing the digital marketing strategy for the company. You will develop and deliver marketing policies, practices and strategies to attract prospects and customers to the website and engage online.

You will collaborate with stakeholders throughout the organization to determine how marketing's technology platforms can add value, create efficiencies and support broader business objectives.

As a leader of the Digital Marketing/Martech group, you will oversee and support web, SEO/SEM and digital advertising. You will stay on top of emerging marketing technology trends and opportunities to ensure the bank remains a digital marketing leader within the industry.

What we are looking for:

As a Senior Manager, you will be responsible for assessing, measuring and enhancing the bank's brand and image online. You will develop the digital strategy and roadmap, working closely with broader marketing leadership to elevate digital practices and digital value creation.Collaborate effectively with the broader marketing team through phases of campaign planning, design, content management, development, measurement and reporting. Coordinate internal resources within the digital function and across departments to achieve project milestones and deadlines.Responsible for developing, implementing and managing digital marketing campaigns that promote the Western Alliance brand(s) and its business lines, drive website traffic and acquire new leads.Develop and manage KPIs for digital marketing channels to drive optimization and performance. Identify trends and insights, and optimize performance based on insights. Perform competitor research. Provide regular reporting to Digital Marketing Director.Manage third-party digital vendors including technology vendors, contracts and the digital marketing budget. Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.Provide supervision to and direct the activities of direct reports, including supervisory tasks such as setting goals, performance appraisals and interviewing candidates for employment. Provide necessary training and coaching.

What you need to have:

Bachelor's degree in related field and 8+ years of direct, related experience in Marketing & Communications and Digital Marketing Intermediate to advanced knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.Advanced knowledge of the digital marketing ecosystem and various marketing technology platforms including CMS, social media tools, and Google analytics.Experience managing an development team and leading release cycles.Experience creating, deploying and measuring digital campaigns that engage, inform and motivate. Strong analytical skills and data-driven thinking.Skilled in word processing, spreadsheet and database software (e.g., Microsoft Word, Excel, PowerPoint, MS Project Manager, desktop publishing, etc.). Strong speaking and writing skills for internal and external audiences (ex: sales or leadership)Previous leadership experience required. Ability to work in a fast-paced and complex environment.May require up to 10% travel

Benefits you’ll love:
We offer all the important things you'd want — like competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching program, tuition assistance program, an employee volunteer program, and a wellness program. In addition, you’ll have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!

About the company:

Western Alliance Bank is a wholly owned subsidiary of Western Alliance Bancorporation. Alliance Bank of Arizona, Alliance Association Bank, Bank of Nevada, Bridge Bank, First Independent Bank, and Torrey Pines Bank are divisions of Western Alliance Bank; Member FDIC.  AmeriHome Mortgage is a Western Alliance Bank company.

Western Alliance Bancorporation is committed to equal employment and will consider all qualified applicants without regard to race, sex, color, religion, age, nation origin, marital status, disability, protected veteran status, sexual orientation, gender identity or genetic information. Western Alliance Bancorporation is committed to working with and providing reasonable accommodations for individuals with disabilities. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process and/or need an alternative method of applying, please email HR@westernalliancebank.com or call 602-386-2488.  When contacting us, please provide your contact information and state the nature of your accessibility issue.  We will only respond to inquiries concerning requests that involve a reasonable accommodation in the application process.

© Western Alliance Bancorporation