WDAF-TV / Fox 4 in Kansas City is seeking a full time Senior Digital Content Producer.  A Digital Content Producer is responsible for curating high-performing content, updating the local website, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brand.

 

Essential Duties and Responsibilities

Create and edit website stories with excellent grammar, punctuation, and AP Style that is packaged and promoted in a way that generates engagement and repeat site visitationMonitor all forms of media (print, TV, digital, blogs, and social) and be quick to report breaking news stories and always on the hunt for exclusive and/or trending content that will grow engagement and drive loyal, local trafficExcellent at writing headlines that grow audience and engagementPrioritize packaging content that grows page views per visitor and time on site using headline testing, metric tools, and observed patterns to guide decision makingEvaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audiencePromote and distribute news content on social mediaMonitor social media accounts and respond to viewer questions and commentsBuild positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast

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Additional Job Description

Experience, Skills, Education

2 years of experience in digital content and journalism preferredClever headline writer that gets readers to clickStrong multi-tasking abilities Organized, technical problem solver and quick decision makerComfortable with cold calling to develop storiesCapable of researching, interviewing and writing original news articlesKnowledge of SEO best practices and AP StyleEnjoys working in teams and has excellent interpersonal skillsEase with/ability to learn new technology independently and quicklyStrong communicatorSchedule flexibility (nights, weekends) Regularly meets measurements of successStrong understanding of Google Analytics; Chartbeat experience a plus Proficiency in MS Office; HTML, CSS and Photoshop experience a plus The Digital Content Producer must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, and work indoors in environmentally controlled conditions.