Are you ready to shape the future of eCommerce in the dairy industry? By building on our existing digital shelf capabilities and driving excellence across the channel, this role is pivotal in transforming our digital growth and enabling exceptional shopper experiences online. Come join us as our new
Senior Digital Shelf Professional, Europe Zone
Increasingly, shopper missions are fulfilled through digital platforms, and as our Sr. Digital Shelf Professional, you will be at the forefront of enabling and accelerating our growth in this critical space. Reporting to the Global Head of eCommerce, you will lead the implementation and execution of our digital shelf strategy while coordinating activities across our global markets. By working closely with local market teams, you will enhance capabilities, drive excellence, and deliver with speed and precision to achieve our ambitious growth goals.
In this position, you will play a key role in executing Arla’s ambitious digital shelf strategy. This includes building internal capabilities, optimizing the perfect digital shelf, and driving visibility, engagement and conversion with our digital retail partners.
Key Responsibilities:
Digital Shelf Strategy & Fundamentals
Implement and execute digital shelf fundamentals (MSL, content, search optimization, ratings & reviews) in line with global best practices. Drive perfect digital shelf execution across retailer platforms, ensuring seamless brand visibility and engagement.
Content Excellence & Syndication
Lead ecommerce content creation and optimization, ensuring A+ content, imagery, and product descriptions deliver brand excellence on retailer platforms. Oversee content syndication across pure play, bricks-and-clicks, and marketplaces to ensure consistency and relevance.
Search Optimization & Retail Digital Media
Drive search optimization strategies to improve visibility and discoverability of products across retailer platforms. Oversee retail digital media campaigns, partnering with internal teams and agencies to maximize ROI and conversion. Leverage tools like Digital Shelf Analytics to monitor performance and identify actionable insights for optimization.
Capability Building & Best Practices
Develop and deliver training programs to build eCommerce capability and foundational knowledge across teams. Create and deploy playbooks across markets for content optimization, shopper activation, digital shelf management, and ROI measurement. Identify and share best practices globally, fostering a culture of collaboration and excellence.
Customer-Centric Approach
Build strong relationships with internal and external stakeholders, aligning digital shelf initiatives with retailer strategies and priorities. Always seek opportunities to enhance the shopper experience and optimize digital touchpoints.
The Candidate
We are looking for a passionate and results-driven Digital Shelf Professional who excels in leveraging data, tools, and insights to drive performance. The ideal candidate has a proven track record in eCommerce, retail digital media, and digital shelf management, ideally within an FMCG environment. Furthermore, you are living near an Arla office in Europe zone, e.g. Utrecht, Viby, Dusseldorf, Paris, Leeds etc.
Key Qualifications & Skills:
eCommerce Expertise
Multiple years of experience in digital shelf management, content optimization, and retail digital media execution. Strong understanding of retailer strategies, priorities, and objectives, with experience across pure play, bricks-and-clicks, and marketplaces.
Analytical & Technical Skills
Experience using digital shelf analytics tools, Google Analytics, and DSA software to track and optimize performance. Ability to translate data into actionable insights and create compelling narratives to engage stakeholders.
Project Management
Proven ability to manage multiple projects simultaneously with excellent organizational skills and attention to detail. Experience in developing and deploying scalable solutions across markets.
Collaboration & Leadership
Strong relationship-building skills and experience managing cross-functional teams in a matrix organization. Ability to coordinate with internal teams, agencies, and external partners to deliver impactful outcomes.
Customer-Focused & Agile Mindset
Open and curious approach to exploring new ideas, with a growth mindset and willingness to adapt in a fast-paced environment. Results-driven with a passion for enhancing the shopper experience and exceeding performance targets.
Why Join Arla?
As a Sr. Digital Shelf Professional, you’ll be at the forefront of transforming our global eCommerce capabilities and driving growth in one of the most exciting and rapidly evolving spaces in the FMCG industry. Your expertise and collaboration will ensure Arla remains a leader in the global digital commerce ecosystem.
Interested?
Please apply before March 9, 2025. For further information, please contact Dirkjan Boels, +316 50 50 66 03.
We have a purpose for Good
At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?
BEWARE! RECRUITMENT FRAUD
It has come to our attention that there are a number of fraudulent emails and fake recruitment campaigns on the internet from people purporting to work for Arla Foods. Learn more via this link.
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