Position Description
The Senior Digital Strategist develops an in-depth understanding of internal and external factors affecting the client’s business, marketing, and digital ecosystem. The Senior Strategist uses that understanding to guide the establishment of business goals and objectives, and the development of strategic plans and briefs. This highly collaborative role interfaces with internal team members as well as external stakeholders throughout the strategy research, development, and deployment phases. The intent of this position is to re-architect the existing www.michigan.gov portal and the subsequent 130 +/-sites under the portal. These sites are made up of Agencies and various Commission, Boards and Marketing sites. Mi.gov has been in existence as an enterprise portal for 12+ years using an enterprise Content Management System (CMS) to manage the content for all State of Michigan Government Agencies. Over the years the portal has gone through many cosmetic “Look & Feel” changes however the structure of how the content is architected and even the massive amounts of content has never been addressed. The deliverables associated with these positions are: Programming Phase 1. Bench Mark the existing Mi.gov taxonomy illustrating successes and challenges 2. Develop an engagement strategy 3. Develop a gap analysis between successes and challenges Analysis Phase 1. Develop the UI framework analysis 2. Identify core customer personas 3. Develop customer journey maps 4. Identify Agency profiles 5. Compare/overlay customer journey to agency profiles 6. Search Engine analysis internal & external 7. Web Analytics analysis 8. UI Analysis Delivery Phase 1. Develop structure design approach 2. Develop governance model 3. Develop workflow and publishing model 4. Publish Taxonomy 5. Publish UI
Skills Required
• Digital space marketing and/or management consulting • Organizational design • Process design and optimization • Digital governance • Excellent communication skills
Experience Required
• 8+ years Internet, marketing and/or management consulting (consulting or client-side) experience, with at least 5 years focused exclusively on the digital space. • Proven experience leading strategy and digital roadmap projects in complex organizations. • Expert knowledge of online advertising, information architecture, content strategy, user research, data modeling, structural design principles, and online consumer behavior. • Demonstrated thought leadership on digital strategies (including eCommerce, Content, Social Media) in a variety of organizations. • Demonstrated success driving organizational change within client organizations. • Excellent communication skills and comfort level with speaking to C-level executives and technology specialists alike
Experience Preferred
• Past experience in organizational design consulting, process design and optimization, digital governance, and team dynamics a strong plus
Education Required
Advanced degree in a field such as Library & Information Science, Industrial Design, Human-Computer Interaction, English, History, Anthropology, Economics
Skills:
Skills
Required
Amount of Exp
Mkt/Mgt Consulting
Required
8 Years
Digital mkt/mgt cons
Required
5 Years
Strategy/Digital roadmap
Required
8 Years
knowledge of online advertising
Required
8 Years
Content starting knowledge
Required
8 Years
User research knowledge
Required
8 Years
data modeling
Required
8 Years
Structural design principles
Required
8 Years
online consumer behavior
Required
8 Years
Digital leadership
Required
8 Years
Lead org change
Required
8 Years
Org design/consult
Required
8 Years
Process design
Required
8 Years
Digital governance
Required
8 Years
Team experience
Required
8 Years
Excellent communication
Required
8 Years